Fit for Purpose: Preventing a Big Data Letdown

Presented by

Robin Bloor, Chief Analyst, The Bloor Group & George Corugedo, CTO RepPoint Global

About this talk

Gartner recently placed Big Data in its “trough of disillusionment,” reflective of many leaders’ struggle to prove the value of Hadoop within their organization. While the promise of enhanced data integration and enrichment is obvious, measurable results have remained elusive. This episode of The Briefing Room will outline how to successfully tie Big Data to existing business applications, preventing your next Hadoop project from being another “Big Data letdown.” Learn from veteran Analyst Dr. Robin Bloor as he discusses the importance of converging enterprise data integration with intelligence and scalability. He’ll be briefed by George Corugedo of RedPoint Global, who will provide concrete examples of how the convergence of scalable cloud platforms, ever-expanding data sources and intelligent execution can turn the Big Data hype into demonstrable business value.

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RedPoint Global offers a comprehensive set of world-class ETL, data quality and data integration applications that operate in and across both traditional and Hadoop /YARN environments. The company also offers data-driven customer engagement solutions that help companies derive insights from customer behaviors and create consistent, relevant and precise messaging across any and all channels. All RedPoint applications offer a unique visual user interface that eliminates the need for programming skills, allowing enterprises to utilize all data to achieve their strategic business goals. For more information, visit or email us at: