Despite being over 50 years old, machine learning has become a hot topic for how to optimize the customer experience. But what is machine learning and how can organizations of all sizes take advantage of the technology to enhance their interactions throughout the customer lifecycle?
In this webinar, you will learn:
* What machine learning represents and how it compares to other approaches
* How machine learning works to predict outcomes
* What situations machine learning is best suited for
* How you can get ready to put machine learning to use