Anatomy of an Emmi program: the craft behind patient engagement

Presented by

Evan Heigert, Creative Director Patient Engagement

About this talk

Meeting health consumer expectations and supporting health literacy are both key drivers of better medical outcomes. Join us as the Emmi creative and editorial teams showcase how we use the power of empathetic content, art and voice to build engagement with our audience through EmmiEducate and EmmiEngage programs. We’ll take a behind the scenes tour of how these cutting-edge assets are developed through: • Approachable, evidence-based content that is harmonized with UpToDate clinical support • Empathetic and diverse voices • Rich, unique illustrations that aid comprehension, engagement and representation • User experiences that are personalized and meet the highest levels of accessibility
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Smarter Decisions. Better Care. UpToDate® is the premier evidence-based clinical decision support resource, trusted worldwide by healthcare practitioners to help them make the right decisions at the point of care. It is proven to change the way clinicians practice medicine, and is the only resource of its kind associated with improved outcomes.