Embedded Analytics to Bridge the Last Mile to Business Value

Presented by

Hyoun Park, Blue Hill Research and Haarthi Sadasivam, Looker

About this talk

For analytics to make a meaningful organizational impact, organizations have to effectively embed analytics into key business tasks and decisions such as sales operations, ecommerce, workforce management, product and service workflows, revenue recognition, and financial performance. Blue Hill's research, including interviews, case studies, surveys, and vendor briefings, consistently show that effective analytic usage requires embedding analytics into a variety of workflows in a repeatable, scalable, and consistent fashion that leads to real-time visibility. Although this may seem to be a straightforward task, Blue Hill finds that a majority of companies fail to meet this standard of flexible and value-driven embedded analytics for a variety of reasons, including the following: Internal analytics cannot be easily scaled to serve organization-wide data or users Analytics cannot be easily configured or customized to meet specific user needs Companies lack a repeatable process for embedding analytics for similar data processes End users can't get the right data sources connected to the right analytic tasks Key analytic views are not directly connected to the current version of the truth In this webinar, Blue Hill Research will provide guidance on the key reasons that traditional BI deployments, even those created based on historical "best practices" for analytics, fail to achieve these goals and the benefits associated with supporting embedded analytics as an ongoing Sixth Sense to improve business performance rather than a never-ending series of one-off requests.

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