Originally implemented in 2019 to primarily enhance internal collaboration among researchers, Pure is now being utilized by a wide variety of groups at an academic medical center campus to support other types of programs and activities. This presentation will provide an overview of use cases to illustrate creative uses of Pure by not only research units but also clinical, medical education, and administrative groups. The emergence of these unique use cases also underscores the importance of user outreach and education to better understand the needs of these groups and identify opportunities where Pure might enhance their productivity.