Social Selling in 2016: A Virtual Roundtable Expert Discussion

The Internet and social media have dramatically changed the sales process. A GE Capital Retail Bank study revealed that 81% of consumers go online before making a purchase decision, spending an average of 79 days gathering information before making a major purchase. Conventional sales brochures have long been replaced by websites, blogs, and social media platforms. Social media and search engines allow potential buyers to educate themselves without the need to talk to a sales rep. or to answer unsolicited phone calls before making a purchase. Social selling experts Jasmine Sandler, Julio Viskovich, Natascha Thomson and Chris Raulf discuss tips and best practices that allow sales teams to: * Connect with the right prospects online * Use social selling to shorten the sales cycle * Retain customers for a longer period of time * Meet and exceed sales quotas View the recording of this session and learn what social selling is REALLY all about: ** The difference between social selling and social branding/marketing ** How to effectively execute social selling ** Why tools can’t replace the human touch This event targets sales and marketing professionals interested in learning how to boost their companies’ bottom lines through the use of social and digital selling.