Your Brand Reputation is under Cyber Threat. Are you Prepared?

Presented by

Joe Schramm (Beyond Trust), Evan Blair (ZeroFox), Rich Kahn (eZanga), James Carnall (LookingGlass), Natascha Thomson (MXL)

About this talk

Did you know that social media exploitation is the most commonly used technique to gain unauthorized access to an organization? This was a finding of Cisco’s 2015 Midyear Security Report. This means that - as the guardian of the corporate brand and owner of many external communication channels - marketing needs to play an active role in protecting the business from cyber threats. In the age of data-driven marketing, companies are collecting and storing more customer information than ever before, while – at the same time – marketing tactics like online advertising and social media outreach have increased organizations’ attack surface. Phishing, hacking, mimicking, click and ad fraud, malware distribution, impersonation, social engineering…the list of possible malicious actions goes on and on and new ones keep emerging. Corporate ransomware cases are grabbing the headlines, where “hostage takers” have the power to destroy trust and potentially a whole business. ARE YOU PREPARED? In this webinar, a panel of industry experts will: •Outline the most common cyber threats to brands, including phishing, social engineering, website defacement and compromise, corporate impersonation, hacking, click fraud, and insider threats •Provide solutions to detect and mitigate threats •Offer best practices for threat prevention If you are in a marketing role and want to educate yourself about cyber security, this webinar is for you. Learn what you can do to protect your brand from malicious actors. You can’t afford not to.

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MarketingXLerator is a boutique Silicon Valley (social media) marketing consultancy. Whether you are new to social media or want to optimize your presence, we can help you build trusted and mutually beneficial relationships with your targets and influencers. Our clients include large companies like SAP, startups like LookingGlass Cyber Solutions and individuals like author Stan Slap and musician George Cole. MarketingXLerator offers consulting and training services. We teach you to "fish where the fish are".