What You Need To Know to Successfully Market Yourself on LinkedIn

Presented by

Natascha Thomson, CEO, MarketingXLerator

About this talk

Everybody is talking about LinkedIn as the best tool for B2B marketing. Is it? You have a profile and company page, but for some reason you see no results. Why? This presentation will provide a comprehensive overview of all of LinkedIn’s marketing tools and products. Learn how to: • Have a LinkedIn profile that helps you find that new job, grow your career, and attract new business. • Make your LinkedIn Company page a real asset and use it to drive traffic to your website via advertising and then convert via retargeting. • Write InMails that get responses. • Position yourself as a thought leader so you don’t have to sell but can be a trusted advisor. In addition, you’ll gain insights into LinkedIn’s demographics around the world and the future vision for LinkedIn as part of Microsoft.

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MarketingXLerator is a boutique Silicon Valley (social media) marketing consultancy. Whether you are new to social media or want to optimize your presence, we can help you build trusted and mutually beneficial relationships with your targets and influencers. Our clients include large companies like SAP, startups like LookingGlass Cyber Solutions and individuals like author Stan Slap and musician George Cole. MarketingXLerator offers consulting and training services. We teach you to "fish where the fish are".