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The Future Consumer - How Propensity Modelling Is Set To Change Mobile Business

We all know how rapidly mobile has changed even the oldest business models. But we've only just begun. In this session we will look at the next stage of the mobile evolution - propensity marketing, or the move to marketing on the basis of what consumers will do, rather than what they have done.

The session will look at how propensity modelling works, and how it applies to mobile. And most importantly, we'll look at the practical ways in which it can help mobile businesses improve retention, engagement and (of course) revenue on mobile!
Recorded Jan 29 2016 51 mins
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Presented by
Tom Farrell, VP Marketing EMEA, Swrve
Presentation preview: The Future Consumer - How Propensity Modelling Is Set To Change Mobile Business

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  • The Future Consumer - How Propensity Modelling Is Set To Change Mobile Business Recorded: Jan 29 2016 51 mins
    Tom Farrell, VP Marketing EMEA, Swrve
    We all know how rapidly mobile has changed even the oldest business models. But we've only just begun. In this session we will look at the next stage of the mobile evolution - propensity marketing, or the move to marketing on the basis of what consumers will do, rather than what they have done.

    The session will look at how propensity modelling works, and how it applies to mobile. And most importantly, we'll look at the practical ways in which it can help mobile businesses improve retention, engagement and (of course) revenue on mobile!
Swrve - Because Your Most Valuable Customers Are On Mobile
At Swrve, we help brands connect. That means turning marketing into conversation, interest into interaction. Say hello to everything you need to succeed on mobile.

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  • Title: The Future Consumer - How Propensity Modelling Is Set To Change Mobile Business
  • Live at: Jan 29 2016 10:20 am
  • Presented by: Tom Farrell, VP Marketing EMEA, Swrve
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