Measuring Customer Satisfaction In a Mobile World: A Practical Guide

It is well known that A/B testing is a powerful tool, but how you use that tool is as important as the tool itself. In this 45 minute session, you'll learn how to run A/B tests that give you real insights and what pitfalls to avoid when testing.

How mobile disrupts the customer journey and what you can do about it

It’s been said many times: mobile is eating the world. As a result the digital customer journey as we know it is not only outdated, perhaps it has become irrelevant. In an era where consumers check their smartphones 150 times a day, and where 87% of millennials admit that they have their smartphone at their side all the time, perhaps it’s time for marketers to rethink the customer journey and invest in a customer engagement model that is centered around the customers’ first screen, the mobile phone.
Today’s consumers have high expectations and little patience when it comes to mobile. Forrester describes this phenomenon as great mobile moments that are simply expected and defined by immediacy, simplicity and depth of context.
With more than 52% of all 2015 holiday retail traffic originating from mobile devices and over 33% of Cyber Monday sales driven by mobile devices smart marketers already know that mobile marketing and mobile engagement is the new battleground today and into the future.
Tune in to learn:
Top 3 essential mobile marketing best practices
How to create a successful mobile strategy
How to create memorable mobile moments
How to leverage your existing MarTech infrastructure

We all know how rapidly mobile has changed even the oldest business models. But we've only just begun. In this session we will look at the next stage of the mobile evolution - propensity marketing, or the move to marketing on the basis of what consumers will do, rather than what they have done.

The session will look at how propensity modelling works, and how it applies to mobile. And most importantly, we'll look at the practical ways in which it can help mobile businesses improve retention, engagement and (of course) revenue on mobile!