Webinar – The evolving role of investor relations

Presented by

IR Magazine & Q4

About this talk

Inspired by the Harvard article on the changing role of investor relations, this webinar will explore the changing nature of responsibilities and the skills needed, and provide practical tips on how IROs can meet these evolving expectations. On the one hand, IROs are being asked to look beyond finances and earnings to deliver strategic advice to the C-suite and the board. On the other, with the vaccination roll-out going well, investors – now used to excellent service in the virtual world – are likely to expect the same from in-person events. To balance and meet these expectations, IROs need to work smarter, not harder. In this webinar we will discuss: • Planning for a blended approach to investor outreach vs a hybrid approach • Casting a wider net with a large-scale virtual event to gauge interest via analytics • Following up with a smaller-scale in-person investor event to maximize the C-suite’s time • Leveraging a CRM to track investors, note last communication and set next steps • Driving up value and driving down costs with a seamless, multi-pronged approach • Delivering exceptional experience for both in-person and virtual engagements IR Magazine has partnered with Q4 to deliver you this webinar. IR Magazine and Q4 will process your personal data for purposes connected with your attendance at the webinar and may send you marketing communications and information that may be of interest to you, as permitted under applicable law. You may choose to unsubscribe at any time by email with ‘unsubscribe’ in the subject line or by clicking on the “unsubscribe” link in any email from us or Q4. Your data will be processed in accordance with IR Magazine’s privacy policy: www.irmagazine.com/privacy and Q4's privacy policy:  www.q4inc.com/privacy-policy/default.aspx

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ABOUT IR MAGAZINE IR Magazine is a publication of IR Media Group, a business media company renowned for its magazines, websites, events and research. Originally launched in 1988 by the Economist Group, IR Magazine is essential reading for executives around the world and helps investor relations professionals globally achieve more in their IR programmes, benchmark their efforts and connect to their peers in the IR community. For more information, please visit www.irmagazine.com This webinar series is part of our commitment to providing ongoing education to the IR community. Working with various experts in their field, join the thought-leadership discussions on key issues affecting investor relations, guides to best practice and much, much more. ABOUT CORPORATE SECRETARY Corporate Secretary was founded in 2002 to help corporate secretaries and other governance professionals develop a deeper understanding of their roles and become more effective in them at a time when publicly listed companies’ regulatory compliance requirements began to escalate amid a series of high-profile corporate accounting scandals. Corporate Secretary is a digital and print platform, providing a forum where governance experts and service providers can share their experience, insights and best practice recommendations on a wide range of critical issues, from corruption, internal investigations, e-discovery and records management to succession planning, executive compensation, proxy actions and shareholder engagement. Corporate Secretary is independently owned and today continues to serve a vital role in highlighting the achievements and expertise of a group of people who work outside the spotlight and are often isolated as the only individuals in their organizations focusing on these complex matters.