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Using virtual reality to engage big-ticket B2B buyers

Virtual reality is one of the most talked about marketing trends of the moment. Sceptics argue that the technology is over-hyped. But is it time for B2B brands to start thinking seriously about VR content?

In this webinar, Simon and David cut to the chase. They highlight real examples of businesses using VR to deliver tangible benefits. And they explore the powerful contribution the technology can make to B2B marketing strategies. A specific area of focus will be sales and marketing surrounding high-value investments with long-tail consideration.

Viewers will gain:

Insight into potential B2B applications of VR.
An understanding of how VR investment can add value and enhance top-of-funnel elimination.
Ideas for enhancing customer service with VR technology.
A realistic view of the investment and dedication required to get VR off the ground.
Recorded May 5 2016 48 mins
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Presented by
Simon Lodge, senior creative strategist and David Chandler, director, strategic accounts
Presentation preview: Using virtual reality to engage big-ticket B2B buyers

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  • Virtual Umbrella: Why We Chose Virtual Reality Sep 28 2017 1:00 pm UTC 45 mins
    Samantha Kingston, Founder, Virtual Umbrella
    Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.

    Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.

    Speaker bio:

    Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.
  • Hardware-Free AR Indoor Positioning and Navigation Recorded: May 30 2017 21 mins
    Clemens Kirner, Founder & CEO, INS Insider Navigation Systems GmbH
    we give an overview how augmented reality can be used to get ride of hardware for indoor navigation and position. And on top we show many use cases from the obvious airports, shopping malls, museum to the cases we did not see our solution at first sight but have a lot of new clients and use cases there like factories, building maintenance and so on
  • Design as Strategy: Thoughts on User Experience and Virtual Reality Recorded: Apr 27 2017 49 mins
    David Mullett, VR Thought Leader
    As the digital experience proliferates in everyday life and we begin to migrate into the new virtual reality medium, how do we create the most human and organic digital experience?

    Moving forward, digital devices not only grow smaller and closer to the body, but daily use time explodes. The challenge is using design strategies around user experience to mitigate consumer pain points to allow for seamless immersion in your experience or VR product.

    We will talk about how about how design must be incorporated as a process and strategy in VR builds for success.
  • [Live Panel] How to Put the Human First When Creating for Virtual Reality Recorded: Apr 27 2017 60 mins
    Amandine Flachs, Realities Centre; Tom Evans, Trojan VR; Komal Sable, Tengio & Doug North Cook, Decoder
    Join us April 27th for a panel discussion on how to put the human first while creating for Virtual Reality. Part of the VR/AR BrightTALK Summit, our panelists will exchange on how to take user and audience in consideration during the Virtual Reality creation process.

    As Virtual Reality is getting more and more exposure, it is time to highlight the right practices of designing a Virtual Reality project and see what we can do to put the human first.

    - Do Virtual Reality creators consider the audience they address before/while developing their projects? Why is this crucial? How and when to do so?

    - Are we more careful today to offer more accessible VR experiences than a year ago?

    - How is this evolving? Do studios and creators tend to integrate more the human in the creation process?

    The panel will be led by Amandine Flachs, Events and Communication manager at the Realities Centre. She will be joined by a variety of Virtual Reality leaders, including creators, game developers, agency and B/B professionals.

    --------

    Panelists:

    - Amandine Flachs, Events & Comms Manager, Realities Centre

    - Tom Evans - CEO and co-founder at Trojan VR

    - Komal Sable - COO at Tengio

    - Doug North Cook - Creative director and co-founder at Decoder.
  • Virtual Reality Therapy for Pain and Anxiety during Procedures Recorded: Apr 26 2017 33 mins
    Brandon Birckhead is a physician who founded Immergence Technologies, LLC
    Webinar synopsis
    -Summarize the Studies on Non-immersive Virtual Reality Therapy
    -Summarize the Studies on Immersive Virtual Reality Therapy
    -Discuss Current uses of Technology
    -Discuss the Future of the Field
    -Q & A

    Brandon Birckhead is a physician who founded Immergence Technologies, LLC, a company to help dentists use virtual reality in their practice and collaborate with developers to create tailored content. He is also the coordinator of the VRARA Digital Health Committee. Current research focus has been on exploring the immersive effect of different VR applications. He graduated from Mayo Clinic Medical School in 2016.
  • Making Augmented, Mixed & Virtual Reality a Profitable Endeavor Recorded: Apr 26 2017 46 mins
    Jay Samit, Disruptor, Author (Disrupt You!), Speaker, Serial Entrepreneur & Professor
    Augmented, mixed, and virtual reality compose a spectrum for next-gen computing that is disrupting or accelerating the business objectives of companies across almost every industry. With an ever growing number of pilots and available solutions, it is imperative that businesses develop a strategy of where to play and how to win, while avoiding technology for technology’s sake, in order to create new value.

    Jiten Dajee is a subject matter expert on digital reality technology spanning the entire value chain of augmented, mixed, and virtual reality. Jiten has been involved with Digital Reality technology since his first joint-venture in healthcare wearables in 2011. He joined Deloitte Consulting Innovation to lead the rapid commercialization of digital reality across industrial and commercial sectors. He brings an end-to-end understanding of how optics, networks, semiconductors, platforms, products, and will interact in the next-gen computing medium. Jiten specializes in market intelligence, technology adoption, solution integration, and strategic growth planning of digital reality in enterprise.
  • VR/AR For Enterprise: Building a Practical Roadmap for Success Recorded: Apr 26 2017 31 mins
    Amy Peck, Founder, endeavorVR
    While many companies and institutions understand the need to investigate AR and VR, the path to success is a long one. Often, there are several teams at a single company looking at ways to leverage this technology, for internal processes as well as customer- and consumer-facing solutions.
    This panel will explore ways to effectively bring this vision to fruition:
    • Identifying the right use cases
    • Getting internal buy-in and budget
    • Finding development resources
    • Rolling out new AR/VR processes and products
  • Why AR/VR Will Disrupt Productivity and Collaboration in the Enterprise Recorded: Apr 26 2017 60 mins
    John Nall, CEO, Appzion
    Enterprise is the best starting or entry point for AR and VR because the pain points are high, the dollars are there to make a strong ROI case for use, and the wearable form factor is much less of an issue. AR and VR technologies will be instrumental in closing the skill gap that is responsible for the shortage of skilled manufacturing workers. We are optimistic that industrial productivity will grow and that this will ultimately translate into higher wages because AR and VR will allow more workers to do high-skill jobs, and improve their performance.
  • [Live Panel] Augmented Reality in Business: Potential and Challenges Recorded: Apr 26 2017 62 mins
    Josh Downs, BrightTALK (moderator); Alice Bonasio, Tech Consultant; Max Dawes, Zappar & Mickael Jordan, Augment
    Augmented Reality in Business: Assessing the Potential

    This live panel will set the scene for augmented reality (AR) in business; what are the use cases? Who's beginning to adopt the technology? Where are we seeing success? The panel of experts will then discuss areas of growth and the challenges that lie ahead.

    The panelists will try to break through the surrounding hype and discuss in detail the true potential and challenges for AR when business look towards adoption.

    Featuring an industry-leading selection of Augmented reality experts:

    - Josh Downs, Community Manager, BrightTALK (Moderator)

    - Alice Bonasio, Technology Author and Journalist

    - Max Dawes, Partnerships & Marketing Director, Zappar

    - Mickael Jordan, Co-Founder & COO, Augment

    For more information on Alice Bonasio please visit:

    http://alicebonasio.com/vr-consultancy/
  • Using 3D, Virtual Reality and Social Virtual Worlds for Data Visualisation Recorded: Apr 26 2017 44 mins
    David Burden - CEO, Daden Limited, An Immersive Learning and Visualisation Company
    This presentation will look at the new opportunities being opened up for the visualisation of data within both personal and collaborative 3D spaces, delivered to mobile, browser, desktop, virtual reality and social virtual world/social virtual reality environments. The pros and cons of both 3D and VR environments for the creation and sharing of data visualisations will be considered, tools which let you do dataviz in 3D and VR today presented, and future development pathways discussed.
  • VR/AR: Live Holographic Streaming Recorded: Apr 26 2017 36 mins
    Ieva Stelingyte, Co-Founder, Experimental Foundation
    The newest VR Intelligence survey clearly shows that the lack of engaging content is holding the industry back. On the other hand content creators need better distribution of VR/AR headsets. In comparison we can ask ourselves: 'how much would I pay and what kind of mobile phone would I buy if it would not allow me to have video calls or take pictures and share them live on my social networks'?

    EF EVE™ is a live holographic streaming engine which is changing the industry by bringing real time 3D VR/AR experiences. Just imagine putting on your VR/AR glasses and in a split second traveling miles to visit your friend in New York or standing next to Ed Sheeran during his performance in Brazil.

    Lets have a live demo of EF EVE™, and discuss the future of live 3D events for VR/AR.
  • Developing your VR/AR Content Strategy: Techniques, Challenges, and Insights Recorded: Apr 25 2017 61 mins
    Brian Herrera, CEO, Vidi VR
    The new age of immersive digital media is just beginning. As we start to transition from flat 2D displays of the smartphone to the immersive 3D displays of VR/AR, brands have new opportunities to leverage the power of this new medium to better tell their stories and connect with their audience.

    Join this webcast with Brian Herrera, CEO of Vidi VR, a 3D VR video sharing platform, as he draws from his acute knowledge of the evolving VR media space to cover:

    - The current state of the VR/AR industry
    - VR/AR content Spectrum
    - Choosing the right VR/AR content strategy for your brand
    - Predictions for the future of mixed media
  • Engaging Content Creation That Drives User Engagement Recorded: Apr 25 2017 34 mins
    George Egbuonu, Founder of VR eCards
    Content Creation & Production that drives User Engagement because you Experience the Content.

    George Egbuonu is the founder of VR eCards a VR platform and content creation tool that allows you to personalize and share a virtual reality experience instantly in the form of a VR eCard. He is a technology entrepreneur and product centric visionary with both a mechanical engineering and MBA degrees. He is also a bestselling Author and a movie producer.
  • Augmented & Mixed Reality: Who is Watching Whom? Recorded: Apr 25 2017 43 mins
    Monique J. Morrow, CTO, Chief Technology Strategist, President & Co-Founder, Humanized Internet
    A mixed-reality world driven by intelligent systems would have to be observing behavior and sensing physical phenomena continuously in order to provide individuals with appropriate content. Is that a sensible trade-off or a dance with the devil?

    Does the sensing possible with these technologies allow for ways to level the playing field or does it exacerbate existing power inequities? If the AI-enabled world of the future is monetized with personal data, then surveillance might well be baked into the system, but the ethical issues we see today will only be amplified in an immersive environment.

    Join this discussion with Monique Morrow, CTO & Chief Technology Strategist, President & Co-Founder of the Humanized Internet, for an in-depth look at what a true MR/AR/VR world means.
  • Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech Recorded: Apr 25 2017 48 mins
    Luciana Carvalho, VR Evangelist
    Humans have shared gathered around and communicated through stories throughout history. Text, pictures, images and videos have sought to capture our imagination, or portray the non-fictional in a relatable way. Now, as we move beyond the 2D flat screen to new ways of interacting/communicating with the world — virtual and augmented reality, for example — we begin to see the power of immersion in storytelling, and the impact it has, beyond anything we have ever seen, on those in the receiving end. Arguably, the ultimate empathy machine.

    As we shape the next 'Information Age', and given the state of the world today, never before have we been in more need of putting ourselves in other people’s shoes, and empowering diverse and inclusive voices worldwide. Never before have we seen more women jump at the opportunity to lead and make content that is all-encompassing, that touches and inspires, and that aims to build bridges not walls. Here is their story.

    Learner, maker, systems thinker, innovator and tech evangelist, Luciana splits her time between growing the Realities Centre London — a new innovation space, incubator and academy for B2B/enterprise VR, AR, MR and AI — and Unfold UK, promoting women/diversity in future in the UK. Passionate about VR and tech for good, she carries ongoing research on the possibilities and challenges immersive tech presents as re neuroscience, empathy and female empowerment.

    She was elected one of Code First Girls ‘25 Ones to Watch’, 'Top 5 Female Role Models in the Tech Industry', and Virtual Perceptions' 'Heroes of VR' in 2016.
  • VR AR analytics platform to understand how users interact with virtual world Recorded: Jan 25 2017 32 mins
    Robert Merki
    cognitiveVR is an analytics platform built for virtual and augmented reality. In this webinar, cognitiveVR’s Director of Product, Robert Merki, will showcase how you can leverage analytics and data to understand how users interact with your virtual worlds.
  • VR The Future of the Creative World Recorded: Nov 30 2016 49 mins
    Ryan A Bell, Head of Studio, VRScout & Rob Crasco: VR Influencer/Entrepreneur
    Will Virtual Reality connect us to the world or separate us?

    Join world creator Rob Crasco and speaker Ryan A Bell for a special live discussion on immersive media, tipping points and the future of creating. In this session you’ll learn how to get started in VR, the mentality of the future creator, building worlds and, of course, what will happen in the future.
  • Exploring Mobile VR: Insights and Strategy Recorded: Nov 30 2016 36 mins
    David Mullett, Virtual Reality Content Innovator, Virtualize: david@virtualizevr.com
    Mobile VR is going to be far and away the largest market for virtual reality in both the immediate term and as the VR market expands. This is where VR is going to come in and disrupt entrenched competition in the digital landscape. Currently less than 1% of PCs worldwide are powerful enough to run the Oculus Rift or HTC Vive, so producing VR for low end hardware specs on Mobile VR is going to be the best strategy for accessing large numbers of consumers. 5G and expanding wifi is going to explode current bandwidth limitations and be the backbone for next generation Mobile VR experiences. Together with the new WebVR format, 5G and Mobile VR will be the place to build your disruptive VR application and open up a whole new realm of solution, acquisition, and engagement. Through social VR, sharing, avatars, and solutions-based VR, Mobile VR is going to be the brand of VR that changes the world. What can you build in VR that has the same value, or more value, than non-VR applications?
  • Augmented Construction: How Virtual Environments are Impacting the Physical Recorded: Nov 30 2016 48 mins
    Rob Charlton, CEO, Space Group & Adam Ward, Director, BIM Technologies
    In an age of perpetual advancing technology, it’s often difficult to keep up with what’s going to be the “next big thing”.

    Traditional construction methods are fast being overtaken by modern building processes, and what we’re now terming; digital construction.

    As industry innovators, we’re championing the leap from digital construction to augmented construction. There is scope for augmented reality to play a major role in helping construction teams in the field understand how various systems and components fit together during production. But more importantly, it can facilitate a route for architects to take their designs into a virtual environment before the high risk move to construction.

    The current process for a structure is that it is designed in 3D, transferred to 2D documents and then built in a virtual

    3D format. The transition from 3D to 2D and back again can often lead to errors, therefore, what if we could cut this middle step out altogether?

    Just imagine being able to put on an AR headset and see exactly which line on a 2D construction document corresponds to a given object, such as a section of pipe or cable network. Being able to bring drawings into a physical model, giving a sense of scale, proportion, form and space.

    In this webinar, we’ll take you through the following:

     What is Augmented Construction

     Technological advancements and what benefits they bring to the industry

     How to use AR effectively

     What role does data play in this?

     Example projects, who’s using this now

     The next step
  • Location-based Virtual Reality: Opportunities for Experiential Storyliving Recorded: Nov 30 2016 27 mins
    Maren Demant, Immersive Experience Designer
    The webinar will tackle the possibilities for brand communication with location-based Virtual Reality experiences. VR lets the consumer not just step inside the brands world but also feel, smell and touch. The presentation gives insights on VR theory with a focus on marketing and
    an overview on currents state of the technology.
For anyone interested in AR & VR technology
This channel is for Augmented Reality, Virtual Reality and Mixed Reality professionals, content developers, app developers, software engineers, hardware engineers, architects, sales professionals, marketing managers, project and program managers, and anyone else who is interested in AR and VR technology.

With Microsoft HoloLens, Facebook's Oculus Rift, HTC/Valve's Vive, Project Morpheus from Sony (Playstation VR), Samsung Gear VR, and now Magic Leap, (to name a few - the list is getting longer all the time!) there's no getting away from the fact that AR and VR have arrived!

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  • Title: Using virtual reality to engage big-ticket B2B buyers
  • Live at: May 5 2016 2:00 pm
  • Presented by: Simon Lodge, senior creative strategist and David Chandler, director, strategic accounts
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