Gateway to Gamification: Using Pokemon Go to Connect with Bank Customers
No doubt, you’ve heard about the mobile app that’s taken the world by storm. Within a week of going live in the US, Pokémon Go reached 26 million daily active users, approximately 60 percent of which were Millennials. Businesses across the country have taken notice and many have begun exploring ways to take advantage of this trend, such as leveraging proximity to Pokéstops and generating Pokémon-themed marketing content and campaigns.
Suzan Szollar and a panel of some of our adventurous Digital Insight financial institution clients will discuss what they’ve tried, and what business goals may be supported by participating in augmented and virtual reality mobile gaming. They’ll also share our recommended approach to stepping into this space, and what’s on the horizon for Pokémon Go.
RecordedAug 11 201659 mins
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As the digital experience proliferates in everyday life and we begin to migrate into the new virtual reality medium, how do we create the most human and organic digital experience?
Moving forward, digital devices not only grow smaller and closer to the body, but daily use time explodes. The challenge is using design strategies around user experience to mitigate consumer pain points to allow for seamless immersion in your experience or VR product.
We will talk about how about how design must be incorporated as a process and strategy in VR builds for success.
While many companies and institutions understand the need to investigate AR and VR, the path to success is a long one. Often, there are several teams at a single company looking at ways to leverage this technology, for internal processes as well as customer- and consumer-facing solutions.
This panel will explore ways to effectively bring this vision to fruition:
• Identifying the right use cases
• Getting internal buy-in and budget
• Finding development resources
• Rolling out new AR/VR processes and products
David Burden - CEO, Daden Limited, An Immersive Learning and Visualisation Company
This presentation will look at the new opportunities being opened up for the visualisation of data within both personal and collaborative 3D spaces, delivered to mobile, browser, desktop, virtual reality and social virtual world/social virtual reality environments. The pros and cons of both 3D and VR environments for the creation and sharing of data visualisations will be considered, tools which let you do dataviz in 3D and VR today presented, and future development pathways discussed.
Clemens Kirner, Founder & CEO, INS Insider Navigation Systems GmbH
we give an overview how augmented reality can be used to get ride of hardware for indoor navigation and position. And on top we show many use cases from the obvious airports, shopping malls, museum to the cases we did not see our solution at first sight but have a lot of new clients and use cases there like factories, building maintenance and so on
Much of AR is centered around the interface and the glasses, from Pokemon Go to Google Glass, but the future of Augmented reality in your daily life may be without any visual device at all. Changing desks into computers, reading documents as they land in your inbox and transforming walls into new worlds of information and efficiency - the future of AR has a lot to offer.
So join George Popescu, CEO of Lampix, as he discusses the future of Augmented Reality without glasses - what the realities are, the challenges, where this industry goes from here and when it will be entering the workforce.
Content Creation & Production that drives User Engagement because you Experience the Content.
George Egbuonu is the founder of VR eCards a VR platform and content creation tool that allows you to personalize and share a virtual reality experience instantly in the form of a VR eCard. He is a technology entrepreneur and product centric visionary with both a mechanical engineering and MBA degrees. He is also a bestselling Author and a movie producer.
Monique J. Morrow, Chief Technology Strategist, Cisco
A mixed-reality world driven by intelligent systems would have to be observing behavior and sensing physical phenomena continuously in order to provide individuals with appropriate content. Is that a sensible trade-off or a dance with the devil?
Does the sensing possible with these technologies allow for ways to level the playing field or does it exacerbate existing power inequities? If the AI-enabled world of the future is monetized with personal data, then surveillance might well be baked into the system, but the ethical issues we see today will only be amplified in an immersive environment.
Join this discussion with Monique Morrow, Chief Technology Strategist, Evangelist of New Frontiers Development and Engineering at Cisco, for an in-depth look at what a true MR/AR/VR world means.
Learner, maker, systems thinker, innovator and tech evangelist, Luciana splits her time between growing the Realities Centre London — a new innovation space, incubator and academy for B2B/enterprise VR, AR, MR and AI — and Unfold UK, promoting women/diversity in future in the UK. Passionate about VR and tech for good, she carries ongoing research on the possibilities and challenges immersive tech presents as re neuroscience, empathy and female empowerment.
She was elected one of Code First Girls ‘25 Ones to Watch’, 'Top 5 Female Role Models in the Tech Industry', and Virtual Perceptions' 'Heroes of VR' in 2016, and regularly speaks about her journey and current work at secondary schools, conferences & companies, highlights include VRAR World, WOW Talks, Geek Girls UK and CFG Annual Conferences, WATC Women in Tech, Hult MBA Alumni, Bloomberg Breakfast Brief and Fintech Security Summit. She has also hosted and continues to host webinars on neuroVR and women in tech with BrightTALK and BeMyApp. Luciana has lived in Brazil, Portugal, England and the US and has a MA & BA Law degree from Cambridge, Leadership and Systems Thinking certificates from Harvard Extension School, and an MA (Distinction) in International Business from Hult Business School. She has recently launched a solo venture SE3 Solutions -- currently in stealth mode -- seeking to accelerate new and emerging tech’s voice in the e-health/digital education space.
cognitiveVR is an analytics platform built for virtual and augmented reality. In this webinar, cognitiveVR’s Director of Product, Robert Merki, will showcase how you can leverage analytics and data to understand how users interact with your virtual worlds.
Ryan A Bell, Head of Studio, VRScout & Rob Crasco: VR Influencer/Entrepreneur
Will Virtual Reality connect us to the world or separate us?
Join world creator Rob Crasco and speaker Ryan A Bell for a special live discussion on immersive media, tipping points and the future of creating. In this session you’ll learn how to get started in VR, the mentality of the future creator, building worlds and, of course, what will happen in the future.
David Mullett, Virtual Reality Content Innovator, Virtualize: firstname.lastname@example.org
Mobile VR is going to be far and away the largest market for virtual reality in both the immediate term and as the VR market expands. This is where VR is going to come in and disrupt entrenched competition in the digital landscape. Currently less than 1% of PCs worldwide are powerful enough to run the Oculus Rift or HTC Vive, so producing VR for low end hardware specs on Mobile VR is going to be the best strategy for accessing large numbers of consumers. 5G and expanding wifi is going to explode current bandwidth limitations and be the backbone for next generation Mobile VR experiences. Together with the new WebVR format, 5G and Mobile VR will be the place to build your disruptive VR application and open up a whole new realm of solution, acquisition, and engagement. Through social VR, sharing, avatars, and solutions-based VR, Mobile VR is going to be the brand of VR that changes the world. What can you build in VR that has the same value, or more value, than non-VR applications?
Rob Charlton, CEO, Space Group & Adam Ward, Director, BIM Technologies
In an age of perpetual advancing technology, it’s often difficult to keep up with what’s going to be the “next big thing”.
Traditional construction methods are fast being overtaken by modern building processes, and what we’re now terming; digital construction.
As industry innovators, we’re championing the leap from digital construction to augmented construction. There is scope for augmented reality to play a major role in helping construction teams in the field understand how various systems and components fit together during production. But more importantly, it can facilitate a route for architects to take their designs into a virtual environment before the high risk move to construction.
The current process for a structure is that it is designed in 3D, transferred to 2D documents and then built in a virtual
3D format. The transition from 3D to 2D and back again can often lead to errors, therefore, what if we could cut this middle step out altogether?
Just imagine being able to put on an AR headset and see exactly which line on a 2D construction document corresponds to a given object, such as a section of pipe or cable network. Being able to bring drawings into a physical model, giving a sense of scale, proportion, form and space.
In this webinar, we’ll take you through the following:
What is Augmented Construction
Technological advancements and what benefits they bring to the industry
The webinar will tackle the possibilities for brand communication with location-based Virtual Reality experiences. VR lets the consumer not just step inside the brands world but also feel, smell and touch. The presentation gives insights on VR theory with a focus on marketing and
an overview on currents state of the technology.
David Burden - CEO, Daden Limited, an immersive learning and visualisation company
This webinar will look at the challenges currently facing VR across a variety of "serious business" use cases from education and training to data visualisation and what the technology needs to do in order to get beyond the "wow" and move into being a productive, useful and truly in-demand technology.
Prof. Mark Skilton, Warwick Business School & Strategic Leader in Digital Strategy, enzen
The session will explore how this rapidly developing area of VR / AR / Mixed Reality and its position and convergence in the areas of advanced Customer Experience, Digital Asset Management and new A.I. led augmentation strategies starting to transform processes and experience.
We introduce a novel approach to framing digital spaces and how to measure Augmented impact on performance metrics and then explore how this is further developing into A.I. Intelligent spaces and what this may mean for Business Operating Models and future work automation design in what is described as Intelligent Business Strategy.
We include a few actual cases studies of how Cyber-physical systems driving “Digital Twins” are extending across processes and changing supply chain feedback and interaction for smart energy, smart design and new knowledge capabilities.
Luciana Carvalho Se, Chief Evangelist, Racefully & Founder SE3 Solutions
Can immersive reality actually help us better understand each other? Understand ourselves? How does human cognitive processing change, or become enhanced, once VR and AR are added to the mix?
What does that mean for our (future) sense of self? What is the impact of literally ‘putting oneself in somebody else’s shoes’ and what that means for human empathy?
Exploring recent findings on the treatment of phobias, PTSD and mental health issues using VR, and theories around the virtual-physical illusion of presence, this webinar asks how neuroscience has been affected and/or advanced by the development of immersive tech.
Ed Greig will be talking about how Deloitte Digital is working with clients using virtual and augmented realities today, as well as describing how these technologies are being adopted more broadly across industries.
He will also describe how to assess and work with new technology so that your organisation can get the most out of it before your competitors do.
There is an arms race going on in the Virtual Reality world, and the stakes couldn’t be higher.
In the upcoming VR boom, the platform that enables user-generated virtual experiences that are both social and shareable will become the next Facebook. And although we shouldn’t count Facebook itself out of this picture, right now it’s anybody’s game to win.
In this talk I’ll look at four of the major players working to bring social VR to the masses, what they are going to offer, and how they hope to monetize. What gives them the edge, and why should we all care?
Sara Clark, Enterprise Task Manager and Tilmon McCullum, Area Solution Architect, Microsoft
Emerging technology is solving big problems, especially in the healthcare industry. In this session, you’ll hear from a team of Microsoft experts who have proposed a way to use HoloLens to treat serious neurological conditions, such as Parkinsons Disease.
Augmented Reality, Virtual Reality, IoT, Artificial Intelligence and IoT are quickly and vastly disrupting the healthcare industry. Save your seat to discuss the future of tech and treatment!
This channel is for Augmented Reality, Virtual Reality and Mixed Reality professionals, content developers, app developers, software engineers, hardware engineers, architects, sales professionals, marketing managers, project and program managers, and anyone else who is interested in AR and VR technology.
With Microsoft HoloLens, Facebook's Oculus Rift, HTC/Valve's Vive, Project Morpheus from Sony (Playstation VR), Samsung Gear VR, and now Magic Leap, (to name a few - the list is getting longer all the time!) there's no getting away from the fact that AR and VR have arrived!