Exploring Mobile VR: Insights and Strategy

Presented by

David Mullett, Virtual Reality Content Innovator, Virtualize: david@virtualizevr.com

About this talk

Mobile VR is going to be far and away the largest market for virtual reality in both the immediate term and as the VR market expands. This is where VR is going to come in and disrupt entrenched competition in the digital landscape. Currently less than 1% of PCs worldwide are powerful enough to run the Oculus Rift or HTC Vive, so producing VR for low end hardware specs on Mobile VR is going to be the best strategy for accessing large numbers of consumers. 5G and expanding wifi is going to explode current bandwidth limitations and be the backbone for next generation Mobile VR experiences. Together with the new WebVR format, 5G and Mobile VR will be the place to build your disruptive VR application and open up a whole new realm of solution, acquisition, and engagement. Through social VR, sharing, avatars, and solutions-based VR, Mobile VR is going to be the brand of VR that changes the world. What can you build in VR that has the same value, or more value, than non-VR applications?

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This channel is for Augmented Reality, Virtual Reality and Mixed Reality professionals, content developers, app developers, software engineers, hardware engineers, architects, sales professionals, marketing managers, project and program managers, and anyone else who is interested in AR and VR technology. With Microsoft HoloLens, Facebook's Oculus Rift, HTC/Valve's Vive, Project Morpheus from Sony (Playstation VR), Samsung Gear VR, and now Magic Leap, (to name a few - the list is getting longer all the time!) there's no getting away from the fact that AR and VR have arrived!