[Live Panel] Augmented Reality in Business: Potential and Challenges

Presented by

Josh Downs, BrightTALK (moderator); Alice Bonasio, Tech Consultant; Max Dawes, Zappar & Mickael Jordan, Augment

About this talk

Augmented Reality in Business: Assessing the Potential This live panel will set the scene for augmented reality (AR) in business; what are the use cases? Who's beginning to adopt the technology? Where are we seeing success? The panel of experts will then discuss areas of growth and the challenges that lie ahead. The panelists will try to break through the surrounding hype and discuss in detail the true potential and challenges for AR when business look towards adoption. Featuring an industry-leading selection of Augmented reality experts: - Josh Downs, Community Manager, BrightTALK (Moderator) - Alice Bonasio, Technology Author and Journalist - Max Dawes, Partnerships & Marketing Director, Zappar - Mickael Jordan, Co-Founder & COO, Augment For more information on Alice Bonasio please visit: http://alicebonasio.com/vr-consultancy/

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This channel is for Augmented Reality, Virtual Reality and Mixed Reality professionals, content developers, app developers, software engineers, hardware engineers, architects, sales professionals, marketing managers, project and program managers, and anyone else who is interested in AR and VR technology. With Microsoft HoloLens, Facebook's Oculus Rift, HTC/Valve's Vive, Project Morpheus from Sony (Playstation VR), Samsung Gear VR, and now Magic Leap, (to name a few - the list is getting longer all the time!) there's no getting away from the fact that AR and VR have arrived!