Presented by

Chris Helm, COO & Co-Founder, Blend Media

About this talk

Brands typically invest in one-off, high end immersive experiences that deliver difficult to measure ROI metrics whilst also being challenging to consume for viewers. Multiple friction points along this journey make us ask “So What?” when it comes to the immersive visual experience. Blend Media specialise in 360˚ video and have built a creator network, content library and web editor to pass the ‘So What?’ test. We enable brands to create immersive, affordable visual experiences that deliver longer term campaign value that are engaging and easy for consumers to enjoy.

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This channel is for Augmented Reality, Virtual Reality and Mixed Reality professionals, content developers, app developers, software engineers, hardware engineers, architects, sales professionals, marketing managers, project and program managers, and anyone else who is interested in AR and VR technology. With Microsoft HoloLens, Facebook's Oculus Rift, HTC/Valve's Vive, Project Morpheus from Sony (Playstation VR), Samsung Gear VR, and now Magic Leap, (to name a few - the list is getting longer all the time!) there's no getting away from the fact that AR and VR have arrived!