Name: Webinar Spotlight: Generate More Leads from Live Events with Rich Media
Start: 2016-02-22T21:25:00Z
End: 2016-02-22T21:26:14.000Z
Location: BrightTALK
Rating: 0

Join BrightTALK Studios to gain insights on efficiently and effectively creating content that engages professionals.

BrightTALK Studios is the creative content production arm of BrightTALK, dedicated to helping marketers create content that will engage and nurture relationships with their audiences, buyers and customers. With over 14 years experience in creating video and live webcast content for marketers, we can help you be a better content creator.

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So you’ve read all of the recent stats: 52% of marketers worldwide name video as the content format with the highest ROI and 70% of B2B buyers are watching video as research during their path to purchase. You’re ready to make video content a part of your marketing plan, but what kind of video should you be making? And how will you get value from it?

In this webinar we’ll be discussing the right formats of video to meet different marketing objectives, and how to best use the different videos you create to achieve ROI. Using case studies from BrightTALK Studios customers across industries, we’ll give you a practical framework to create successful videos that'll hit your KPIs.

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A picture is no longer worth “a thousand words.” In fact, Forrester’s VP Principal Analyst, Dr. James McQuivey, recently valued one minute of moving pictures, (aka video/animation) as being worth more like “1.8 million words!” 

People are visual learners. That’s why, in a world where B2B stories are increasingly growing more complex and data-centric, content marketers are turning to animation - and succeeding. Animated ads with just 6 to 9 seconds of animation are averaging 138% higher conversion rates than those without, according to Rocket Fuel’s Guide to Creative Optimization. Animation is no longer just for Pixar and Dreamworks. It’s also for you and your business.  

Join us on the BrightTALK Academy as we delve into some of the strategies and tactics for leveraging animation to increase the impact of your content marketing programs. In the webinar you will learn to:
- Maximize your speed to meaning in the world of “8-second attention spans”
- Strategize the types of stories that best lend themselves to animation and why
- Captivate new audiences through multiple animation formats
- Generate more conversions with some simple animation tactics

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Across the globe B2B marketers leverage the power of in-person events to drive demand and bookings. But after all that bandwidth and budget spent, are marketers really maximizing their opportunities? Video and rich media need to be integrated into all phases of event marketing to make the most of the investment.

Join the BrightTALK Academy to learn how to turn a live event into a long-tail, lead acquisition engine that drives engagement long after the brick and mortar doors close.

This session will cover:
- Leveraging rich media to increase engagement
- Best practices for live streaming, video production and social media to drive buzz and engagement during an event
- How to repurpose content from a live event to maximize exposure

Webinar Spotlight: Generate More Leads from Live Events with Rich Media

Generate More Leads from Live Events with Rich Media

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The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

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“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

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The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

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Get powerful advertising insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date advertising industry knowledge and strategies that are driving brand and demand.

Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Webinar Spotlight: Generate More Leads from Live Events with Rich Media

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