Webinar Spotlight: Generate More Leads from Live Events with Rich Media

Presented by

Simon Gerzina, Vice President, BrightTALK Studios

About this talk

Across the globe B2B marketers leverage the power of in-person events to drive demand and bookings. But after all that bandwidth and budget spent, are marketers really maximizing their opportunities? Video and rich media need to be integrated into all phases of event marketing to make the most of the investment. Join the BrightTALK Academy to learn how to turn a live event into a long-tail, lead acquisition engine that drives engagement long after the brick and mortar doors close. This session will cover: - Leveraging rich media to increase engagement - Best practices for live streaming, video production and social media to drive buzz and engagement during an event - How to repurpose content from a live event to maximize exposure

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (15)
Subscribers (336)
Join BrightTALK Studios to gain insights on efficiently and effectively creating content that engages professionals. BrightTALK Studios is the creative content production arm of BrightTALK, dedicated to helping marketers create content that will engage and nurture relationships with their audiences, buyers and customers. With over 14 years experience in creating video and live webcast content for marketers, we can help you be a better content creator.