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Webinar Spotlight: Generate engagement with visually rich social videos

According to InfusionSoft's 2015 Small Business Survey, lead generation is a huge focus for SMB’s. Yet most SMB's spend less than $1,000/month on marketing activities. Small wonder that 55% of business owners also cite time management as one of their biggest challenges.

Research has proven that video marketing is the most effective way to generate and nurture quality leads. But how does a small business take advantage of this powerful tool without breaking the bank, or stretching themselves too thin?

In this conversation, the BrightTALK Studios and marketing team discusses techniques to create effective, budget-friendly video content. We also explore how to sell the idea of video to your boss, and how to use external vendors to best effect.
Recorded Apr 4 2016 1 min
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Presented by
Jeff Kunken, BrightTALK
Presentation preview: Webinar Spotlight: Generate engagement with visually rich social videos

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  • Conveying complex B2B concepts: Demandbase + BrightTALK Recorded: Jul 7 2016 3 mins
    Demandbase
    Demandbase, an industry-leader in account-based marketing, has the challenge of telling a very complex value story that may not be familiar for their customers and prospects. BrightTALK Studios is able to help them engage their audiences with conceptual and data-driven short animated videos that convey complex information simply and visually, converting those viewers forward to deeper forms of content.
  • Extending the reach of physical events: MarketCounsel + BrightTALK Recorded: Jul 7 2016 2 mins
    MarketCounsel
    How can you ensure that your investment in a conference or face-to-face event engages as large an audience as possible? Bring your event online with a mix of live webcasting, event highlights and thought leadership interviews. Find out how BrightTALK Studios helped MarketCounsel do exactly that.
  • Creating Marketing Videos that Guarantee ROI Recorded: Jun 23 2016 46 mins
    Simon Gerzina, Vice President of BrightTALK Studios; Moderator: Dallas Jessup, Content Marketing Manager at BrightTALK
    So you’ve read all of the recent stats: 52% of marketers worldwide name video as the content format with the highest ROI and 70% of B2B buyers are watching video as research during their path to purchase. You’re ready to make video content a part of your marketing plan, but what kind of video should you be making? And how will you get value from it?

    In this webinar we’ll be discussing the right formats of video to meet different marketing objectives, and how to best use the different videos you create to achieve ROI. Using case studies from BrightTALK Studios customers across industries, we’ll give you a practical framework to create successful videos that'll hit your KPIs.
  • Is video production the trick that HR departments are missing? Recorded: Apr 29 2016 17 mins
    Michelle Salta - Creative Account Director, Amanda Field - Recruiter, and Mike Marsdale - Video Producer
    If your HR department isn't using video as a method of Talent Management, you are behind the curve. With a generation of millennials entering the work force, you need to explore new ways to keep them interested, engaged and excited about your company.

    In this live roundtable discussion, you'll hear from a group of people who are experienced with not only recruiting but producing and directing these types of videos. They share their first hand experience with leveraging video content within HR departments, both clients' and BrightTALK's.

    Learn from these experts on how to tell your company's story, expand the reach of that story through social media and appeal to a younger work force with polished pieces of content that take your company's appearance to a new level.
  • Webinar Spotlight: Generate engagement with visually rich social videos Recorded: Apr 4 2016 1 min
    Jeff Kunken, BrightTALK
    According to InfusionSoft's 2015 Small Business Survey, lead generation is a huge focus for SMB’s. Yet most SMB's spend less than $1,000/month on marketing activities. Small wonder that 55% of business owners also cite time management as one of their biggest challenges.

    Research has proven that video marketing is the most effective way to generate and nurture quality leads. But how does a small business take advantage of this powerful tool without breaking the bank, or stretching themselves too thin?

    In this conversation, the BrightTALK Studios and marketing team discusses techniques to create effective, budget-friendly video content. We also explore how to sell the idea of video to your boss, and how to use external vendors to best effect.
  • Webinar Spotlight: Are you mapping out your content buyer's journey? Recorded: Mar 31 2016 1 min
    Michelle Salta, BrightTALK
    According to InfusionSoft's 2015 Small Business Survey, lead generation is a huge focus for SMB’s. Yet most SMB's spend less than $1,000/month on marketing activities. Small wonder that 55% of business owners also cite time management as one of their biggest challenges.

    Research has proven that video marketing is the most effective way to generate and nurture quality leads. But how does a small business take advantage of this powerful tool without breaking the bank, or stretching themselves too thin?

    In this conversation, the BrightTALK Studios and marketing team discusses techniques to create effective, budget-friendly video content. We also explore how to sell the idea of video to your boss, and how to use external vendors to best effect.
  • Webinar Spotlight: Are you stuck in the notion of what video once was? Recorded: Mar 31 2016 1 min
    Michelle Salta, BrightTALK
    According to InfusionSoft's 2015 Small Business Survey, lead generation is a huge focus for SMB’s. Yet most SMB's spend less than $1,000/month on marketing activities. Small wonder that 55% of business owners also cite time management as one of their biggest challenges.

    Research has proven that video marketing is the most effective way to generate and nurture quality leads. But how does a small business take advantage of this powerful tool without breaking the bank, or stretching themselves too thin?

    In this conversation, the BrightTALK Studios and marketing team discusses techniques to create effective, budget-friendly video content. We also explore how to sell the idea of video to your boss, and how to use external vendors to best effect.
  • Using Animations for Complex Stories Recorded: Mar 31 2016 43 mins
    Simon Gerzina, Vice President, BrightTALK Studios
    A picture is no longer worth “a thousand words.” In fact, Forrester’s VP Principal Analyst, Dr. James McQuivey, recently valued one minute of moving pictures, (aka video/animation) as being worth more like “1.8 million words!”

    People are visual learners. That’s why, in a world where B2B stories are increasingly growing more complex and data-centric, content marketers are turning to animation - and succeeding. Animated ads with just 6 to 9 seconds of animation are averaging 138% higher conversion rates than those without, according to Rocket Fuel’s Guide to Creative Optimization. Animation is no longer just for Pixar and Dreamworks. It’s also for you and your business.

    Join us on the BrightTALK Academy as we delve into some of the strategies and tactics for leveraging animation to increase the impact of your content marketing programs. In the webinar you will learn to:
    - Maximize your speed to meaning in the world of “8-second attention spans”
    - Strategize the types of stories that best lend themselves to animation and why
    - Captivate new audiences through multiple animation formats
    - Generate more conversions with some simple animation tactics
  • Creating Video without Breaking the Bank Recorded: Mar 8 2016 24 mins
    Dallas Jessup, Jeff Kunken, Michelle Salta
    According to InfusionSoft's 2015 Small Business Survey, lead generation is a huge focus for SMB’s. Yet most SMB's spend less than $1,000/month on marketing activities. Small wonder that 55% of business owners also cite time management as one of their biggest challenges.

    Research has proven that video marketing is the most effective way to generate and nurture quality leads. But how does a small business take advantage of this powerful tool without breaking the bank, or stretching themselves too thin?

    In this conversation, the BrightTALK Studios and marketing team discusses techniques to create effective, budget-friendly video content. We also explore how to sell the idea of video to your boss, and how to use external vendors to best effect.
  • Webinar Spotlight: Generate More Leads from Live Events with Rich Media Recorded: Feb 22 2016 2 mins
    Simon Gerzina, Vice President, BrightTALK Studios
    Across the globe B2B marketers leverage the power of in-person events to drive demand and bookings. But after all that bandwidth and budget spent, are marketers really maximizing their opportunities? Video and rich media need to be integrated into all phases of event marketing to make the most of the investment.

    Join the BrightTALK Academy to learn how to turn a live event into a long-tail, lead acquisition engine that drives engagement long after the brick and mortar doors close.

    This session will cover:
    - Leveraging rich media to increase engagement
    - Best practices for live streaming, video production and social media to drive buzz and engagement during an event
    - How to repurpose content from a live event to maximize exposure
  • Webinar Spotlight: Generate More Leads from Live Events with Rich Media Recorded: Feb 22 2016 2 mins
    Jeff Kunken, Creative Account Director, BrightTALK
    Across the globe B2B marketers leverage the power of in-person events to drive demand and bookings. But after all that bandwidth and budget spent, are marketers really maximizing their opportunities? Video and rich media need to be integrated into all phases of event marketing to make the most of the investment.

    Join the BrightTALK Academy to learn how to turn a live event into a long-tail, lead acquisition engine that drives engagement long after the brick and mortar doors close.

    This session will cover:
    - Leveraging rich media to increase engagement
    - Best practices for live streaming, video production and social media to drive buzz and engagement during an event
    - How to repurpose content from a live event to maximize exposure
  • Generate More Leads from Live Events with Rich Media Recorded: Feb 11 2016 47 mins
    Jeff Kunken, Creative Account Director, BrightTALK
    Across the globe B2B marketers leverage the power of in-person events to drive demand and bookings. But after all that bandwidth and budget spent, are marketers really maximizing their opportunities? Video and rich media need to be integrated into all phases of event marketing to make the most of the investment.

    Join the BrightTALK Academy to learn how to turn a live event into a long-tail, lead acquisition engine that drives engagement long after the brick and mortar doors close.

    This session will cover:
    - Leveraging rich media to increase engagement
    - Best practices for live streaming, video production and social media to drive buzz and engagement during an event
    - How to repurpose content from a live event to maximize exposure
  • Growing a business with customer stories: Directly + BrightTALK Recorded: Oct 19 2015 3 mins
    Directly
    Directly, a startup in the on-demand customer support space, made a decision to base their initial marketing campaigns on having their best early customers tell their company story and turned to BrightTALK to create those stories as video content. Hear how they've turned their customers into advocates that grow Directly's business.
Insights and best practices for content marketers
Join BrightTALK Studios to gain insights on efficiently and effectively creating content that engages professionals.

BrightTALK Studios is the creative content production arm of BrightTALK, dedicated to helping marketers create content that will engage and nurture relationships with their audiences, buyers and customers. With over 14 years experience in creating video and live webcast content for marketers, we can help you be a better content creator.

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  • Title: Webinar Spotlight: Generate engagement with visually rich social videos
  • Live at: Apr 4 2016 6:15 pm
  • Presented by: Jeff Kunken, BrightTALK
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