Is Your Mobile App Ready for 2017?

Presented by

Joyce Solano, VP of Corporate Marketing, Leanplum

About this talk

2016 is quickly coming to a close and if you haven’t already, it’s time to start looking ahead to 2017 and how you will crush the challenge of measuring mobile app ROI. We’re sitting down with leading mobile brand, Publishers Clearing House, to discuss 2016 app trends and lessons learned — and how they’ll apply those to their 2017 strategies. In this webinar, you’ll learn: - How apps still struggle with retention and solutions to combat this - How to leverage predictive data to deliver more personalization in 2017 - Tools to differentiate in a saturated mobile industry

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Each webinar session will focus on a different area of mobile marketing with the goal of educating attendees on how to make informed decisions when it comes to their mobile strategies. In most webinars, we’ll be joined by industry leaders from brands or research organizations. They’ll provide a fresh perspective and first-hand knowledge about lessons learned and pitfalls to avoid.