Is Your Mobile App Ready for 2017?

Getting users to download your app is hard and expensive. Engaging them is even harder. This is why retention is increasingly critical, yet there are powerful strategies that help apps solve this challenge. In this webinar, we'll examine some of these proven strategies to help you increase retention and revenue.

Our special guest, SC Moatti, a technology visionary, venture capital investor, and bestselling author of "mobilized" will share her expert insights on mobile engagement and retention.

We will also unveil findings from our newest data science report focused on mobile app retention. You will walk away with powerful strategies from this groundbreaking mobile study, including:

Real-life examples of how retention translates to revenue
Why a retention strategy is necessary to preserve your acquisition investments
How personalizing push notification send times can increase retention 7x

Growth is the major buzzword in mobile. Yet, what does it mean to grow your active user base if you can’t effectively engage and retain those users? The challenge many mobile apps are now facing is how to keep users once they’re onboarded. It costs more to acquire new users than it does to retain existing customers, however, it’s not easy to scale growth with retention.

Join Andrew Chen, growth at Uber, and Momchil Kyurkchiev, CEO and co-founder of Leanplum, to learn:

- How to build a complementary strategy for mobile growth and retention
- How to create a system of mobile growth built in and around the product
- Predictions for the future of mobile growth and retention hacking

We'll take a deep dive into the findings from out last two data science reports to better understand what factors affect app engagement. Specifically, we'll examine four key elements: platform, content, delivery type, and geographic region. If you can effectively personalize any combination of these factors using our tips and tactics, there’s a good chance you’ll see high user engagement.

Each mobile touchpoint throughout the customer journey presents unique challenges and opportunities. That’s the key to mastering mobile lifecycle marketing: different strategies for different customers at different times.

During this session, we'll highlight real-life scenarios based on actual use cases. We’ll review each situation, then lay out the most effective tactics and tips to optimize each lifecycle stage.