Introduction to Customer Experience for Every Organization

Presented by

Deb Calvert

About this talk

Customer Experience (CX) is not a passing fad. It's THE business differentiator that will draw customers to you like moths to a flame. Or, if you ignore it, it's what will have your competitors eating your lunch everyday. This presentation is for small business owners, salespeople, and others who are seeking ways to become memorable and indispensable to buyers. We'll cover: -- The basics of CX: what it is any why it matters -- Research with buyers that explains why you want to get in on this! -- How to provide a relevant, meaningful, personalized experience -- Why superior customer service and low prices aren't enough anymore CX really does give you a competitive advantage. Don't get left behind!
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