Scaling Account-Based Marketing in the Digital Age
Rishi Dave, CMO of Dun & Bradstreet, shows how marketers achieve remarkable results through Account Based Marketing (ABM). Account Based Marketing techniques upset the concept of “generic” relationship development. Instead, collaborative sales and marketing that’s “data inspired” strengthens the creation of personalised experiences delivered through the content supply chain. In fact, a study conducted by a well-known analyst group found that companies using D&B data manage campaigns 46% more effectively, close deals 29% more effectively, and generate 10% more revenue.
RecordedApr 4 201641 mins
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The roles of B2B sales and marketing are colliding. And data is at the core of successfully bringing these functions together in a way that unlocks growth for your company.
Find out how D&B DataVision can help you centralise and update multiple customer and prospect data sources for deeper insight and more accurate targeting to help you deliver higher quality leads that match your ideal target segments.
Compliance as a practice is often seen as burden, and automation is one answer to reducing the burden. Organisations are at different levels of maturity in adopting automation in their compliance processes. However, most companies are trying to improve consistency, reduce subjectivity and use some level of tools (software, data and managed services). Best-in class organisations have automated their compliance programs to reduce the burden and cost of compliance and then re-invest those saving into further innovations.
Due diligence and knowing exactly who you are doing business with is crucial to conducting business in today’s interconnected landscape. Using Beneficial Ownership data is key to navigating the regulated business environment. Beneficial Ownership capabilities can identify the corporate hierarchy and verify the identification of customers, vendors and third parties, surfacing any connections that may expose risk to businesses.
Being a good corporate citizen is no longer just about complying with regulations; it’s also about conducting business responsibly. There are rising expectations on businesses to have full disclosure and oversight of their operations. They need to ensure ethical sourcing practices, take responsibility for risk, and promote shareholder value with good corporate citizenship.
Driven by today’s increasingly regulated business environment, supply and compliance functions are more interconnected than ever and utilise similar data. Organisations need a holistic and detailed picture of all their relationships to effectively manage risk and protect corporate reputation.
Compliance is integral to an organisation’s culture, and there has been a distinct shift in this role from “police to partner.” Compliance issues are a key topic in the boardroom, and employees across the business are also expected to take shared accountability for doing the right thing. CCO’s are experiencing the extra burden of trying to maintain an understanding of the evolving regulatory landscape, while also facing close scrutiny from customers and partners, the media, and the wider public.
In this short 'Beyond Regulation' video in association with the International Compliance Association (ICA) and ITN Productions, Dun & Bradstreet's global compliance experts discuss:
- Why compliance is integral to global organisations
- How supply and compliance functions are interconnected
- How data can help organisations conduct business responsibly
- The importance of good data for Beneficial Ownership
Bodhi Ganguli, Senior Economist and Country Risk Analyst, Dun & Bradstreet
Political Risk & Economic Growth
Despite a backdrop of uncertainty, 2017 has been a good year for the global economy with many countries seeing improved growth, and even overall trade volumes strengthening. But what about the wide variety of political risks evident across our global landscape? Between Brexit, disagreements over the US debt ceiling, and increasing confrontation with North Korea –discover which risks have the largest potential to disrupt the business environment moving into 2018.
Join Dun & Bradstreet’s team of expert economists for their popular Global Outlook Webinar, and get involved in the discussion about likely economic and political scenarios for the upcoming year.
We’ll also discover how using data and insights can help you to effectively plan for the change ahead – during 2018 and beyond.
Join us for the following:
The 2018 baseline outlook for the global and regional economies.
The key disruptors to growth that must be considered when planning for the year ahead.
What do we mean by political risk?
The top political risks facing businesses in each region during 2018 and beyond.
Frank Cirillo (D&B), Jack Scarpelli (Xerox Corp), Sebastien Lacraz (Xerox Corp)
Join this webinar led by Frank Cirillo, Sr. Consultant Advanced Analytics, Dun & Bradstreet and our business partners at Xerox Corp – Jack Scarpelli, VP North America Credit Risk Officer, and Sebastien Lacraz, Global Risk Analytics Director.
In this session, you’ll learn about:
-The growing trends toward globally consistent risk management, the barriers and steps to overcome those barriers.
-The shift from decentralized, judgmental, manual procedures to a centralized, statistically-based, automated process.
-How to achieve a positive impact on KPIs and make it less overwhelming to execute on a global strategy.
Learn how anticipatory analytics is crucial for your business. Whether you're planning to build a disruptive technology or service, or just looking for ways to gain a competitive advantage, anticipatory analytics provides the foresight to plan for the future.
Prachi Juneja, Dun & Bradstreet and John Moore, Comerica
Join our webinar led by Prachi Juneja, Sr Leader Advanced Analytics, Dun & Bradstreet and John Moore, SVP Data Strategy and Analytics, Comerica. In this session, Prachi and John will be discussing how predictive scores can be used to determine which prospects have buying characteristics such as high propensity, product demand, spending capacity, buying authority, growing and immediate needs. Taking a statistical approach to determining the right mix of qualifying criteria removes the guess work, delivers higher conversion rates and increased revenue.
Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.