Scaling Account-Based Marketing in the Digital Age

Logo
Presented by

Rishi Dave, CMO of Dun & Bradstreet

About this talk

Rishi Dave, CMO of Dun & Bradstreet, shows how marketers achieve remarkable results through Account Based Marketing (ABM). Account Based Marketing techniques upset the concept of “generic” relationship development. Instead, collaborative sales and marketing that’s “data inspired” strengthens the creation of personalised experiences delivered through the content supply chain. In fact, a study conducted by a well-known analyst group found that companies using D&B data manage campaigns 46% more effectively, close deals 29% more effectively, and generate 10% more revenue.
Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (169)
Subscribers (20884)
Dun & Bradstreet is a leading global provider of business decisioning data and analytics and has been supporting businesses for over 180 years. The Dun & Bradstreet Data Cloud offers the world’s most comprehensive business data and analytical insights to power today’s most crucial business needs - whether you're looking for information to support sales and marketing teams, compliance, procurement or finance teams and beyond. That’s why 90% of the Fortune 500, 70% of the Global 500, and companies of all sizes around the world, rely on Dun & Bradstreet to help grow and protect their businesses. Dun & Bradstreet’s mission is to deliver a global network of trust, enabling clients to transform uncertainty into confidence, risk into opportunity and potential into prosperity.