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Driving Growth with Analytics

Best Practice on Leveraging Analytics to Improve Business Outcomes

How important are analytics in driving opportunities for your company?

It's a question more and more organisations are asking themselves as they struggle to transform their data into actionable insights in order to drive growth. And while businesses of all shapes and sizes aspire to make decisions based on data and analytics, most cannot visualise how best to achieve this. Our 2016 Enterprise Analytics Study explored the state of analytics maturity across today's leading organisations and uncovered the main challenges organisations are facing in their quest to become analytically driven.

Whether you're using analytics for finance, marketing, compliance, or supply, attend our webinar to learn more about:

1) The key findings from our 2016 Enterprise Analytics Study
2) The main challenges faced in using analytics to deliver a competitive advantage
3) A better understanding of how your analytics function compares
4) How you could be better leveraging analytics as a driver for growth

Plus a Q&A session with Dun & Bradstreet's own Chief Analytics Officer, Nipa Basu.
Recorded Jun 29 2016 43 mins
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Presented by
Jaap Vink, EU Leader - Data & Analytics Solutions, Dun & Bradstreet
Presentation preview: Driving Growth with Analytics

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  • Channel
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  • Global Supply Chain Risk Report: Insights and Findings from Q4 2018 Mar 27 2019 12:00 pm UTC 45 mins
    Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management
    Join this webinar, led by experts from Cranfield School of Management to hear the results of the Q4 Global Supply Chain Risk Report.

    The Global Supply Chain Risk Report is a joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.

    Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 200,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.

    During the webinar, we will focus on the Q4 2018 report, published in March 2019. We will cover the background, the key findings and practical implications for procurement professionals.

    Register now to learn:

    - The level of supply risk in Q4 2018
    - The differences across key industry sectors and how this should be considered in procurement decisions
    - How dependency on key suppliers changed compares with the previous quarter

    Presented by Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management
  • The Impact of Late Payments on UK SMEs Recorded: Mar 22 2019 2 mins
    Dun & Bradstreet
    Tim Vine, Head of European Trade Credit at Dun & Bradstreet discusses the ever increasing impact of late payments on UK small-medium businesses, as well as the results on our latest SME-focused study “Brexit & Beyond”. For more information visit www.dnb.co.uk/smallbusiness
  • 5 Actions to Improve Data Quality in Your CRM Recorded: Feb 26 2019 62 mins
    Sean Crowley - Leader, Integrated Marketing, D&B and Elizabeth Barrette - Distinguished Architect, Dun & Bradstreet
    You’re on a mission: a mission to master your data to drive sales and marketing success. For Marketers and CRM Administrators, this typically starts with the data stored in your CRM.

    The challenge we all face is that the volume, variety and velocity of data about our prospects and customers doesn’t stop, making clean and consistent data seem like an unreachable goal. Don’t despair, there are steps you can take to immediately add value, show success and gain momentum (and funding) for your mission.

    Join Elizabeth Barrette, Distinguished Architect, and Sean Crowley, Leader-Integrated Marketing from Dun & Bradstreet, to learn about the steps you can take today to build a solid data quality foundation in your business. We will delve into:

    - Insights from 1st party research on the state of B2B data quality in businesses today
    - Tips & tricks to overcome common data quality problems and deliver results
    - Details you can use to build a business case to secure time and funding for your efforts
    - Approaches other businesses have successfully employed to solve these common problems

    If you are responsible for the data within key sales and marketing technologies, or you rely daily on the data in those systems to try to drive growth for your business, this is a must attend event.

    Speakers
    Sean Crowley is the Leader of Integrated Marketing for the Sales Acceleration Suite at Dun & Bradstreet. He is responsible for the strategy and coordination of inbound, outbound, digital, creative and content execution is support of new customer acquisition, cross-sell, retention and ABM programs for the Sales & Marketing line of business.

    Elizabeth Barrette, Distinguished Architect at Dun & Bradstreet is a 30-year veteran of the data and technology space. Liz Barrette is a Distinguished Architect at Dun & Bradstreet who provides guidance and support to hundreds of clients of all business types and sizes such as IBM, Microsoft, Dell, Google, Verizon and Amazon
  • CDD in a Digital World Recorded: Dec 17 2018 61 mins
    Paul Westcott, Product Director for Compliance & Supply and Neil Isherwood, Due Diligence Subject Matter Expert
    The rise of technology within the Customer Due Diligence space is evident. There has been a significant influx of ‘Regtech’ or ‘Fintech’ businesses offering innovative software solutions to age old CDD problems. Moreover, the constant claims that Artificial Intelligence, Machine Learning and Automation can improve the CDD landscape are impossible to ignore. In this webinar we will discuss what digital means for CDD professionals operationally, and for their place in the organisation, and will explore the assumption that systems will do all the heavy lifting for you. Additionally, we will interrogate the view that automation and machine learning, or both, truly means less effort for the compliance professional.

    As more CDD problems are framed as potential ones that can be solved through new technology, this webinar will outline what support frameworks are needed to sit alongside the technology for it to be successfully implemented and achieve the goals it was set out to deliver, and ultimately how this transformation will require highly skilled Compliance experts to adapt to new skills as their roles change.

    Presenters:
    Paul Westcott - Product Director Global Customer Due Diligence Products, Dun & Bradstreet
    Neil Isherwood - Due Diligence Subject Matter Expert, Dun & Bradstreet
  • Global Supply Chain Risk Report: Insights and Findings from Q3 2018 Recorded: Dec 13 2018 28 mins
    Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management
    Join this webinar, led by experts from Cranfield School of Management to hear the results of the Q3 Global Supply Chain Risk Report.

    The Global Supply Chain Risk Report is a joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.

    Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 600,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.

    During the webinar, we will focus on the Q3 2018 report, published in December 2018. We will cover the background, the key findings and practical implications for procurement professionals.

    Register now to learn:

    - The level of supply risk in Q3 2018
    - The differences across key industry sectors and how this should be considered in procurement decisions
    - How dependency on key suppliers changed compares with the previous quarter

    Presented by Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management
  • A Quick Guide to Understanding Country Insight Reports Recorded: Dec 11 2018 10 mins
    Andrew Cooper, Dun & Bradstreet
    Watch our webinar for a handy guide to best leveraging insights from country insight reports - helping you to complete your picture of risk by examining both company and country level data when making business credit decisions. Includes a live demonstration and brief overview of our key ratings and indicators.
  • Beneficial Ownership, Driving Transparency to Improve Business Performance Recorded: Dec 6 2018 29 mins
    Paul Westcott, Product Director for Compliance & Supply, Dun & Bradstreet
    A recurring theme for Compliance professionals is how to improve business performance by making the process of establishing beneficial owners more cost effective and faster. However, despite best intentions the transparency of this information is still inconsistent throughout the globe.

    In this session we will explore the latest trends in beneficial ownership looking at how different countries are trying to support regulatory drivers. We will also look at how the inconsistency in approaches across the world to this problem is potentially leading to different transparency issues for the compliance community. We will also look at some practical ways of being able to support the organizations you work for to reduce risk but deliver a better customer experience when supporting beneficial ownership capture.

    Paul Westcott is Product Director for Compliance & Supply at Dun & Bradstreet. He is responsible for creating and delivering core capabilities such as Beneficial Ownership and Screening to improve D&B’s customer performance, and reduce the risk challenges in the Compliance and Supplier space. With over 20 years industry experience with roles in both Product, Content and Alliance partnerships he has seen how ‘Big Data’ challenges in the B2B space need to solve real problems.
  • A Quick Guide to Understanding Business Credit Reports Recorded: Dec 4 2018 13 mins
    Ben Houlihan, Dun & Bradstreet
    Watch our webinar for a handy guide to best leveraging insights from business credit reports, including a live demonstration and overview of our key scores and ratings.
  • A Quick Guide to Understanding Country Insight Reports Recorded: Nov 9 2018 10 mins
    Andrew Cooper, Dun & Bradstreet
    Watch our webinar for a handy guide to best leveraging insights from country insight reports - helping you to complete your picture of risk by examining both company and country level data when making business credit decisions. Includes a live demonstration and brief overview of our key ratings and indicators.
  • A Quick Guide to Understanding Business Credit Reports Recorded: Nov 7 2018 13 mins
    Ben Houlihan, Dun & Bradstreet
    Watch our webinar for a handy guide to best leveraging insights from business credit reports, including a live demonstration and overview of our key scores and ratings.
  • B2B data has entered its third era – but has yours? Recorded: Oct 31 2018 62 mins
    Joel Harrison, Adam Leslie, Andy Grant and David Kershaw
    We're entering the third age of B2B data.

    Customers are more cynical than ever about giving out their data and GDPR legislation can lead to huge fines for companies that break or bend the rules.

    Many B2B brands have seen their email databases decimated by the compliance process, and their access to market severely compromised as a consequence.

    At the same time, the rise of Account Based Marketing (ABM) demands a complete rethink of the information required for an effective B2B database (both in terms of breadth and depth), whilst the re-emergence of direct mail as a means of engaging hard-to-reach executives demands the recreation of lost skillsets.

    In this webinar, we’ll examine the impact that these diverse factors (and others) are having on your B2B marketing data, and more importantly provide practical tips for to ensure you are ready and effective for both today and tomorrow.

    Topics for discussion include:

    • How GDPR and PECR legislation are changing the nature of the internal marketing database.
    • How to make your database ABM-ready and compliant.
    • The impacts and implications on data of a world orientated towards inbound marketing.
    • How to use external data sources and resources to make your marketing fit-for-purpose.
    • Why data quality is now more important than ever, and how to achieve the gold standard.

    Speakers

    Joel Harrison, Editor-in-Chief, B2B Marketing
    Adam Leslie, European Sales & Marketing Solutions Leader, Dun & Bradstreet
    Andy Grant, Managing Director, Bowan Arrow
    David Kershaw, Head of Data & Analytics, The Marketing Practice
  • The B2B Data Activation Priority: Learn how to turn your data into opportunities Recorded: Oct 31 2018 56 mins
    Sean Crowley - Leader, Integrated Marketing of D&B and Cinny Little - Senior Business Insights Analyst at Forrester
    The increased use of data and analytics to guide business decisions has become a critical priority for B2B sales and marketing executives. Unfortunately, the silos of data across technologies, and the lack of a consistent data structure to link systems, make it difficult for teams to activate campaigns in a scalable way and achieve the performance they desire.

    Join Forrester’s Cinny Little and Dun & Bradstreet’s Sean Crowley to learn how to overcome the obstacles of data activation and drive stronger sales & marketing results.

    They will share findings from Forrester’s Data Activation Survey of over 500 B2B data strategy and management decision makers, along with real-world case studies on B2B organizations that have driven higher performing go-to-market strategies through strategic use of data.

    Attendees will learn about:

    - 5 tactics for data activation that high performing firms do best
    - The key gaps where lagging organizations need to improve
    - How advanced analytics can help you meet rising customer expectations
    - Real-world examples of how data activation drove improved business performance
  • How to Make Third-Party Risk Management Less Painful Recorded: Oct 8 2018 52 mins
    Amy Hayenhjelm and Neil Isherwood
    Managing a compliance program can be extremely disruptive to an organisation. Firms must not only run checks on potential customers, but also ensure that third-party risk is a key part of their comprehensive compliance program, to avoid exposure to bribery and corruption and the associated reputational ramifications.

    Dun & Bradstreet’s Amy Hayenhjelm and Neil Isherwood discuss “How to make third-party risk management less painful”, in this latest webinar, as part of the International Compliance Assocation's (ICA) #BigCompConvo webinar series. Watch this video to hear practical recommendations for faster & efficient onboarding and the successful management of third party compliance.
  • Global Supply Chain Risk Report: Insights and Findings from Q2 2018 Recorded: Sep 4 2018 23 mins
    Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management
    Join this webinar, led by experts from Cranfield School of Management to hear the results of the Q2 Global Supply Chain Risk Report.

    The Global Supply Chain Risk Report is a joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.

    Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 600,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.

    During the webinar, we will focus on the Q2 2018 report, published in August 2018. We will cover the background, the key findings and practical implications for procurement professionals.

    Register now to learn:

    - The level of supply risk in Q2 2018
    - The differences across key industry sectors and how this should be considered in procurement decisions
    - How dependency on key suppliers changed compares with the previous quarter
  • How Dun & Bradstreet Helps Softcat to Win 200 New Customers a Month Recorded: Jul 25 2018 3 mins
    Dun & Bradstreet
    In this video, Softcat, a fast-growing IT company, discuss how efficient credit assessment helps them to win 200 new customers a month. Using D&B Credit Advantage to identify risks and opportunities within their customer portfolio, Softcat’s credit team are able to quickly turnaround a credit decision and help the sales team onboard new customers - sometimes within as little as an hour.
  • Steps to a compliant supply chain Recorded: Jul 5 2018 56 mins
    Hemanth Setty, Global Supply Product Leader, Dun & Bradstreet
    Global supply chains are becoming ever more complex. And with increased complexity comes increased risk, from changing sanctions to human trafficking, cyber security to sustainability.

    This SM Insider webinar with Dun & Bradstreet will explore the risks inherent in global supply chains, and set out a clear and practical framework for overcoming them.
  • Global Supply Chain Risk Report: Insights and Findings from Q1 2018 Recorded: Jun 26 2018 20 mins
    Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management
    Join this webinar, led by experts from Cranfield School of Management to hear the results of the Q1 Global Supply Chain Risk Report.

    The Global Supply Chain Risk Report is a joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.

    Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 600,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.

    During the webinar, we will focus on the Q1 2018 report, published in June 2018. We will cover the background, the key findings and practical implications for procurement professionals.

    Register now to learn:

    - The level of supply risk in Q1 2018
    - The differences across key industry sectors and how this should be considered in procurement decisions
    - How dependency on key suppliers changed compares with the previous quarter
  • GDPR: An Evolution, Not a Revolution Recorded: May 24 2018 39 mins
    Nicola Howell, Senior Compliance & Privacy Attorney at Dun & Bradstreet
    Feel prepared, not panicked, with our GDPR “need-to-knows” and tips for staying compliant beyond 25th May.

    Join our interactive session (part of the BrightTALK GDPR Deadline Day & Beyond Summit), to hear Nicola Howell, Senior Compliance & Privacy Attorney at Dun & Bradstreet, and Tash Whitaker, Head of Compliance at Moorcrofts LLP lead discussion on the following key topics:

    • Why the GDPR should be treated as an evolution, not a revolution, of current data protection laws

    • The crucial “need-to-knows” for compliance as the deadline approaches

    • Guidance on ongoing compliance monitoring and risk assessment – how to stay compliant past the 25th May deadline

    • Plus - live Q&A with our GDPR experts
  • Managing Data Quality within your Salesforce Environment Recorded: May 9 2018 20 mins
    Dean Murphy, Lead Consultant, Sales and Marketing Solutions, Dun & Bradstreet
    Keeping data up-to-date is an ongoing challenge as more than half of your data becomes outdated every year. In this webinar, we will be demonstrating how to automate data management within your Salesforce environment so that you have clean, complete and actionable data.

    Learn how to:

    Increase the productivity of sellers by eliminating manual efforts and automating data entry.

    Identify cross-sell and upsell opportunities with visibility into corporate linkages and family trees.

    Leverage real-time enrichment to ensure data completeness and accuracy.

    Gain confidence in segmenting the market, identifying priority targets, and ensuring alignment across your business, while reducing the costs associated with bad data.
  • Targeting the right accounts for ABM Recorded: Apr 17 2018 38 mins
    Nicky Briggs - Research Director SiriusDecisions, Patrice Bendon - Senior Product Manager, Dun & Bradstreet
    Join Dun & Bradstreet and special guest, SiriusDecisions, for a discussion on how to optimize Account-Based Marketing with a data driven approach to account prioritization.

    Nicky Briggs, Research Director at SiriusDecisions, examines the latest trends and best practices currently shaping the ABM market place in Europe today. She will be exploring the importance of data and insights in ABM, particularly for prioritising accounts, and how lack of data and insights can impact a company's readiness to embark on an ABM journey. Nicky will be joined by Dun & Bradstreet's leading experts in data and analytics as they share examples and best practices to ensure ABM insights are in good health and leave you with some practical & actionable takeaways
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Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.

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  • Live at: Jun 29 2016 1:00 pm
  • Presented by: Jaap Vink, EU Leader - Data & Analytics Solutions, Dun & Bradstreet
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