How EXFO Improved Sales Pipeline with Enriched Data

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Presented by

Louis Adam, Director of Marketing, EXFO

About this talk

With more than three decades of experience as a data-driven organization delivering solutions in the telecom industry, EXFO recognized that data quality was a critical success factor for the business and quickly realised that it needed to develop a solid data management strategy. Find out how Dun & Bradstreet for helped.
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Dun & Bradstreet is a leading global provider of business decisioning data and analytics and has been supporting businesses for over 180 years. The Dun & Bradstreet Data Cloud offers the world’s most comprehensive business data and analytical insights to power today’s most crucial business needs - whether you're looking for information to support sales and marketing teams, compliance, procurement or finance teams and beyond. That’s why 90% of the Fortune 500, 70% of the Global 500, and companies of all sizes around the world, rely on Dun & Bradstreet to help grow and protect their businesses. Dun & Bradstreet’s mission is to deliver a global network of trust, enabling clients to transform uncertainty into confidence, risk into opportunity and potential into prosperity.