Join our webinar led by Prachi Juneja, Sr Leader Advanced Analytics, Dun & Bradstreet and John Moore, SVP Data Strategy and Analytics, Comerica. In this session, Prachi and John will be discussing how predictive scores can be used to determine which prospects have buying characteristics such as high propensity, product demand, spending capacity, buying authority, growing and immediate needs. Taking a statistical approach to determining the right mix of qualifying criteria removes the guess work, delivers higher conversion rates and increased revenue.