Targeting the right accounts for ABM

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Presented by

Nicky Briggs - Research Director SiriusDecisions, Patrice Bendon - Senior Product Manager, Dun & Bradstreet

About this talk

Join Dun & Bradstreet and special guest, SiriusDecisions, for a discussion on how to optimize Account-Based Marketing with a data driven approach to account prioritization. Nicky Briggs, Research Director at SiriusDecisions, examines the latest trends and best practices currently shaping the ABM market place in Europe today. She will be exploring the importance of data and insights in ABM, particularly for prioritising accounts, and how lack of data and insights can impact a company's readiness to embark on an ABM journey. Nicky will be joined by Dun & Bradstreet's leading experts in data and analytics as they share examples and best practices to ensure ABM insights are in good health and leave you with some practical & actionable takeaways
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