Managing Data Quality within your Salesforce Environment

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Presented by

Dean Murphy, Lead Consultant, Sales and Marketing Solutions, Dun & Bradstreet

About this talk

Keeping data up-to-date is an ongoing challenge as more than half of your data becomes outdated every year. In this webinar, we will be demonstrating how to automate data management within your Salesforce environment so that you have clean, complete and actionable data. Learn how to: Increase the productivity of sellers by eliminating manual efforts and automating data entry. Identify cross-sell and upsell opportunities with visibility into corporate linkages and family trees. Leverage real-time enrichment to ensure data completeness and accuracy. Gain confidence in segmenting the market, identifying priority targets, and ensuring alignment across your business, while reducing the costs associated with bad data.
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Dun & Bradstreet is a leading global provider of business decisioning data and analytics and has been supporting businesses for over 180 years. The Dun & Bradstreet Data Cloud offers the world’s most comprehensive business data and analytical insights to power today’s most crucial business needs - whether you're looking for information to support sales and marketing teams, compliance, procurement or finance teams and beyond. That’s why 90% of the Fortune 500, 70% of the Global 500, and companies of all sizes around the world, rely on Dun & Bradstreet to help grow and protect their businesses. Dun & Bradstreet’s mission is to deliver a global network of trust, enabling clients to transform uncertainty into confidence, risk into opportunity and potential into prosperity.