The B2B Data Activation Priority: Learn how to turn your data into opportunities

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Presented by

Sean Crowley - Leader, Integrated Marketing of D&B and Cinny Little - Senior Business Insights Analyst at Forrester

About this talk

The increased use of data and analytics to guide business decisions has become a critical priority for B2B sales and marketing executives. Unfortunately, the silos of data across technologies, and the lack of a consistent data structure to link systems, make it difficult for teams to activate campaigns in a scalable way and achieve the performance they desire. Join Forrester’s Cinny Little and Dun & Bradstreet’s Sean Crowley to learn how to overcome the obstacles of data activation and drive stronger sales & marketing results. They will share findings from Forrester’s Data Activation Survey of over 500 B2B data strategy and management decision makers, along with real-world case studies on B2B organizations that have driven higher performing go-to-market strategies through strategic use of data. Attendees will learn about: - 5 tactics for data activation that high performing firms do best - The key gaps where lagging organizations need to improve - How advanced analytics can help you meet rising customer expectations - Real-world examples of how data activation drove improved business performance
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