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B2B data has entered its third era – but has yours?

We're entering the third age of B2B data.

Customers are more cynical than ever about giving out their data and GDPR legislation can lead to huge fines for companies that break or bend the rules.

Many B2B brands have seen their email databases decimated by the compliance process, and their access to market severely compromised as a consequence.

At the same time, the rise of Account Based Marketing (ABM) demands a complete rethink of the information required for an effective B2B database (both in terms of breadth and depth), whilst the re-emergence of direct mail as a means of engaging hard-to-reach executives demands the recreation of lost skillsets.

In this webinar, we’ll examine the impact that these diverse factors (and others) are having on your B2B marketing data, and more importantly provide practical tips for to ensure you are ready and effective for both today and tomorrow.

Topics for discussion include:

• How GDPR and PECR legislation are changing the nature of the internal marketing database.
• How to make your database ABM-ready and compliant.
• The impacts and implications on data of a world orientated towards inbound marketing.
• How to use external data sources and resources to make your marketing fit-for-purpose.
• Why data quality is now more important than ever, and how to achieve the gold standard.

Speakers

Joel Harrison, Editor-in-Chief, B2B Marketing
Adam Leslie, European Sales & Marketing Solutions Leader, Dun & Bradstreet
Andy Grant, Managing Director, Bowan Arrow
David Kershaw, Head of Data & Analytics, The Marketing Practice
Recorded Oct 31 2018 62 mins
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Presented by
Joel Harrison, Adam Leslie, Andy Grant and David Kershaw
Presentation preview: B2B data has entered its third era – but has yours?

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  • Smart Adjustments Every B2B Sales Leader Should Make Mar 30 2021 5:00 pm UTC 45 mins
    Mike Pregler VP, Research Director, Forrester | Isaac Kim Senior Manager, Portfolio Marketing, Dun & Bradstreet
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    Don’t slow down. Speed up. Revenue growth is the name of the game, and these are the fast adjustments that can help.

    Join Dun & Bradstreet & guest speaker Forrester for Smart Adjustments Every B2B Sales Leader Should Make on March 30 at 1PM EST | 10AM PST.

    Learn about:
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    - Solutions available to accelerate your prospecting and help you close more deals

    Plus, a Q&A!

    Attend live and get:
    A complimentary report that helps show which companies are in the market for what you’re selling early in their buying journeys.  

    Free Plugin – upon install of D&B Email IQ you will receive Dun & Bradstreet Data directly inside your email workflow while receiving up to 50 free leads per month.
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    Join our expert consultants from the Dun & Bradstreet Data Advisory Services team as they share their top tips learned from real-world experience: Working day-to-day helping leading companies around the world implement master data initiatives from the ground up.

    Learn firsthand best practices on overcoming the five major hurdles data management professionals experience when they begin a master data project.

    Highlights:
    • What are the right business objectives to focus on in a master data project?
    • What exactly is “perfect data”?
    • How to prioritize the right tactics to show incremental success and keep your project on track
    • Best practices for data governance

    At the end of the presentation there will also be an opportunity for Q&A.

    We hope you can join us!

    Speakers:
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    Cecilia Petit, Ph.D., consults with dozens of companies in a range of verticals, helping them leverage Dun & Bradstreet data and analytics to power their business goals. Her interest in problem-solving through analysis and modeling is what brought her to the world of business data and D&B in particular. Through direct engagements with her clients, she has witnessed time and time again the central role of Master Data in enabling the use cases that drive measurable business success.
  • How B2B Marketers Can Prepare for the Coming Cookieless World Recorded: Feb 3 2021 24 mins
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    Digital Marketers have feasted on the trail of crumbs left by third-party cookies for almost as long as the internet has been a commodity. But what happens when the cookie jar is empty? Marketers who aren’t prepared for the coming loss of third-party cookies may end up starving. But those who are ready for the change could end up with rich opportunities to build trust and engage their buyers with more relevance.

    Join Nipul Chokshi, VP Marketing at Dun & Bradstreet and Travis Clinger, SVP of Addressability and Ecosystem at LiveRamp to hear:

    - Which uses of digital identity will be affected by the loss of third-party cookies and what that can mean for your marketing strategy
    - What actions you can take now to prepare for the cookieless world and why you might already have started
    - A real-world example including lessons learned and what you can do next
  • Using Intent Data to Engage Prospects and Accelerate Growth Recorded: Jan 28 2021 46 mins
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  • Kicking off 2021 Strong with the Right Sales Tools​ Recorded: Jan 27 2021 54 mins
    Deniz Olcay, VP, Product Marketing & Phil McWade, VP, Product Management, Dun & Bradstreet
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    In 2021, successful sales teams will be the ones who reach the right buyers early in their buying journeys – and get there before their competitors. That takes smart sales strategies, current knowledge of industry trends and best practices, as well as the right tools and tech to support your team and your prospecting.

    In this webinar from Dun & Bradstreet, you can get actionable tips and tricks to help make 2021 a strong year for your sales organization.

    Register now and attend live to get a complimentary report (https://www.dnb.com/marketing/media/buyer-intent-reach-report.html) that helps show which companies are in the market for what you’re selling early in their buying journeys.

    Join us to learn about:
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    - Be on-point, timely, and persistent to reach your buyers
    - Stay on top of the news, trigger events, and digital signals that will keep you informed about your key accounts – and help you stand out

    The right tools and tech to help drive your sales organization’s efficiency and growth
    - Prospecting smarter
    - Increased data coverage
    - New capabilities for sales users
    - Driving productivity and efficiency
    - Increased automation
    - New capabilities for admins

    Make 2021 your year. Register now.
  • Powering SME Lending Decisions in 2021 – CCDS, Analytics and Insights Recorded: Jan 26 2021 62 mins
    Nic Beishon, CCDS Data Group; Mike Conroy, UK Finance; Tim Vine, D&B; Markus Kuger, D&B; Mark Preston, D&B; others TBC
    During this webinar, senior leaders in credit risk will analyse the economic forecast for 2021 in the UK, how the post-pandemic world will impact risk exposure for SMEs and how CCDS is planning on supporting lenders. We will also discuss what tools are available in the market to provide a full risk lending picture.

    Agenda:
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    - Panel | Understanding SME Customers’ Exposure

    Speakers pipeline:
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    - Mike Conroy, Director - Commercial Finance at UK Finance
    - Tim Vine, Head of Credit Intelligence at Dun & Bradstreet
    - Markus Kuger, Chief Economist at Dun & Bradstreet
    - Mark Preston, Senior Consultant and Subject Matter Expert, Trade Credit Risk & External Affairs UKI at Dun & Bradstreet (host)
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  • D&B Investigate™: Unleash Data and Collaboration Recorded: Jan 21 2021 61 mins
    Rocco Pierri, Brian Shaner
    Boost collaboration so cases are easier to close

    See how D&B Investigate helps agents research, analyze, and connect on companies of interest

    Today’s investigators often face limited resources, multiple demands, and competing priorities. Communications can be challenging due to different policies and tools, complicating intra-agency and interagency collaboration. Together, these conditions may cause delays in closing cases.
    That’s why Dun & Bradstreet created D&B Investigate™, a purpose-built platform to help analysts, auditors, and agents collaborate, so you can more easily and quickly share business due diligence. And now you can view D&B Investigate in action, during a special solution overview from Dun & Bradstreet’s Government Solutions team. Features you’ll see include:
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  • Small Business: Managing Cash Flow Recorded: Dec 10 2020 46 mins
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    Register now and get the information you need to help successfully manage your company’s cash flow.
  • Dun & Bradstreet Powering Decisions Recorded: Dec 10 2020 2 mins
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  • Dun & Bradstreet Sales & Marketing Short Video Recorded: Dec 10 2020 1 min
    Dun & Bradstreet
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    To drive growth across multiple channels, can you say you are making use of exclusive insights from data and analytics, driving client retention, loyalty and growth.
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    To find out more, go to dnb.co.uk

    Dun & Bradstreet
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  • Dun & Bradstreet Sales & Marketing Recorded: Dec 10 2020 2 mins
    Dun & Bradstreet
    Getting more from your data, is about making the right decisions.

    For instance, do you choose to look for an unparalleled breadth of understanding with the most powerful global commercial database?
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    FOUNDATIONAL & REFERENTIAL

    To drive growth across multiple channels, can you say you are making use of exclusive insights from data and analytics, driving client retention, loyalty and growth.
    LIVE BUSINESS IDENTITY & D-U-N-S NUMBER

    Is this something you leave to chance or rather, do you insist on having comprehensive business data that identifies the most profitable target audiences?
    IDENTIFY & EMPOWERED

    And have you chosen to use the best in class B2B customer data platform? One that gives you AI powered analytics for omnichannel connectivity and precise targeting.
    CONSOLIDATED & PRECISE

    Finally, have you decided you want to leverage the authority of integrated data to maximise your own customer workflows?
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    To find out how better data, better insights and better resources are powering the sales and marketing decisions that will help you to compete, grow and thrive, go to dnb.co.uk

    Dun & Bradstreet
    www.dnb.co.uk/SalesMarketing
    #poweringdecisions
  • Dun & Bradstreet Third Party Risk & Compliance Short Video Recorded: Dec 10 2020 1 min
    Dun & Bradstreet
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    You can decide to use Data and Insights to accelerate supplier due diligence and mitigate risk
    CONFIDENCE & CONTINUITY

    And, you can decide to manage a robust customer onboarding process, while improving time to revenue
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    Dun & Bradstreet
    www.dnb.co.uk/ThirdPartyRiskCompliance
    #poweringdecisions
  • Dun & Bradstreet Third Party Risk & Compliance Recorded: Dec 10 2020 2 mins
    Dun & Bradstreet
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    To find out how better data, better insights and better resources are powering the risk and compliance decisions that will help you to compete, grow and thrive, go to www.dnb.co.uk

    Dun & Bradstreet
    www.dnb.co.uk/ThirdPartyRiskCompliance
    #poweringdecisions
  • Beneficial Ownership – Is Europe connecting the dots? Recorded: Nov 24 2020 34 mins
    Neil Isherwood - Due Diligence Subject Matter Expert, Dun & Bradstreet
    Understanding Ultimate Beneficial Owners (UBOs) is a fundamental regulatory requirement in EU Money Laundering Directives. To support this drive, the EU Commission has been tasked to connect the various UBO registers at EU level by 10th March, 2021, to provide a consistent and transparent pool of information on UBOs across the region.

    However, as with all of the EU Money Laundering Directives, each member state has, or will, implement directives in the way that best suits their unique frameworks and political needs. When it comes to aligning the registers, this presents some challenges.
    Some states are still in the process of setting up their register, while registration isn’t required in others. Some require payment for access to the data, while others don’t currently make the data publicly available at all. Data also differs between regions, for example whether legitimate interest is required.

    During this webinar, we take a look at:
    •the landscape of the EU Money Laundering Directives with a focus on Beneficial Ownership
    •the approaches being used
    •how the future connection of registers may work
  • Adapting & Succeeding in the Changing Sales Environment Recorded: Nov 18 2020 49 mins
    Mary Shea - Principal Analyst, Forrester, Nipul Chokshi, VP Marketing, Dun & Bradstreet
    In the changing sales environment, organizations may experience many roadblocks to success. From time management to organizing virtual calls, efficiency can be a challenging goal to achieve.

    When there is change, adaptation needs to be the focus, but that’s not all. Success-driven habits for sales organizations are key when it comes to performance.

    Come join us on November 18th at 1 PM EST | 10AM PST as we speak with Forrester Analyst Mary Shea and Nipul Chokshi, Dun & Bradstreet’s Vice President of Marketing, to find out how sales leaders can adapt and succeed in the changing sales environment.

    In the webinar you will learn about:
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    - How to more effectively prospect and prioritize your account-based sales
    -The key trends in digital tools and digital transformation to help you stay ahead

    Register and receive insights on adapting and succeeding in the changing sales environment through valuable use cases.
  • Simplifying ‘Six Degrees of Separation’ for Third-Party Compliance Risk Recorded: Nov 17 2020 61 mins
    Paul Westcott, Neil Isherwood
    As organisations engage with an increasing number of third parties, global business networks have become more complex and interconnected. Nowadays, a third party may simultaneously be a customer, supplier, alliance partner, and even competitor. Given that people within (or outside of) companies commit fraud, organisations need to be able to see the network effect and the interrelationships between people and companies.

    Despite this increase in complexity, Compliance and Risk leaders may find that it’s now easier to identify the “six degrees of separation” and connect the dots between their organisation’s third-party entities.

    Join the Dun & Bradstreet Third-Party Risk & Compliance practice’s Senior Product Director, Paul Westcott, and SME, Neil Isherwood, as they discuss how:
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    •The ability to identify relationships and beneficial ownership now goes beyond identifying corporate linkage as entity resolution and identification of connections can go down to the level of individual people within a company and a view of their network of relationships.
    •Using entity network resolution for third parties, which includes companies and people, can help reduce false positives, resolve conflicts of interest, and increase efficiency and accuracy in the enhanced due diligence process.


    Understanding who you do business with isn't just a regulatory requirement, it's an essential part of good corporate governance. Join us to learn how you can enhance your ability to resolve corporate and people entities and identify networks. Learn how to protect your brand while minimising potential regulatory fines, fraud, and supply chain disruption.
  • Unlock Your Account-Based Marketing Opportunities Recorded: Nov 4 2020 31 mins
    Ben Coffee, B2B Demand Generation Leader, LiveRamp, Nipul Chokshi, VP Marketing, Dun & Bradstreet
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    B2B buyers are rapidly changing how they think about and approach their buying journey. According to McKinsey, digital interactions have become twice as important post-COVID.

    It’s more critical than ever that companies use their dollars wisely to engage their buyers in the right channels, at the right times. That means digital.

    That also means opportunity. For the businesses willing to invest in smart digital engagement, the rewards can be substantial.

    In this webinar, Dun & Bradstreet’s VP of Marketing, Nipul Chokshi and LiveRamp’s B2B Demand Generation Leader, Ben Coffee, will offer actionable insights and strategies for how to reach the right customers through digital channels, including how to:

    Better serve your buyers’ preferences and maximize ROI in digital-first interactions

    Target accounts more likely to buy with the use of intent data and AI

    Drive higher engagement through always-on personalization and targeted messaging

    Attend live and receive a complimentary in-market prospects list to start getting even better results with your digital engagement, faster.
  • D&B Hoovers Webinar Series: Maximise Adoption and Value for Site Administrators Recorded: Oct 22 2020 27 mins
    Simon Knight, Product Director Steve Willmott, Solutions Consultant
    In this webinar we focus on how you can maximise the adoption and value of D&B Hoovers using the administration tools to ensure you are getting the most from the solution. We will demonstrate how to:

    •Use the administration tools to maximise value
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  • The Future of Insurance – Powering the Next Paradigm Recorded: Oct 15 2020 63 mins
    Stephen Catlin, Silvi Wompa Sinclair, James Kent, James Harrison, Sam Tidswell-Norrish
    The insurance industry is evolving at an unprecedented pace with data and analytics set to play a key role in powering the next paradigm of change and accelerating the industry’s digital transformation. COVID-19 has challenged the traditional approach of doing business for all of us, the pandemic has also highlighted the fragility of some operating models that are not underpinned and supported by rich data and digital technologies. Innovative insurers are turning to Dun & Bradstreet’s rich data capability and solutions to help navigate through this change whilst supporting their strategic objectives.

    The time for change is now unavoidable so join us to learn how to address some of these opportunities. This webinar, hosted by James Harrison, our new Head of Insurance UKI at Dun & Bradstreet, and Sam Tidswell-Norrish, International CMO at Dun & Bradstreet, will explore some of the most pressing issues currently facing the insurance sector with insight provided from industry heavyweights including Stephen Catlin, Founder and CEO of Convex; Silvi Wompa Sinclair, Group Head of Portfolio Underwriting at Swiss Re; and James Kent, Global CEO at Willis Re.

    Topics include:

    - Trends that have been impacting the insurance industry
    - How enhanced data capabilities are playing a key role in the central corporate strategy of leading insurers from the way they understand their customers to product innovation
    - Opportunities posed by data to expand traditional service bases of both brokers and insurers
    - Why looking at talent and diversity differently is needed to support the next paradigm for insurance.
  • D&B Hoovers Webinar Series: Real Time Intelligence in your CRM Recorded: Sep 24 2020 31 mins
    Simon Knight, Product Director Steve Willmott, Solutions Consultant
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    •Key insights available on lead and account pages
    •Quickly create and update accounts or leads
    •Import and monitor account or lead watchlists
Webinars and videos
Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.

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  • Title: B2B data has entered its third era – but has yours?
  • Live at: Oct 31 2018 11:45 am
  • Presented by: Joel Harrison, Adam Leslie, Andy Grant and David Kershaw
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