7th Annual B2B Sales and Marketing Data Report

Presented by

Kerry Cunningham, Sirius Decisions, Kate O'Leary, Brainshark, Sean Crowley, Dun & Bradstreet

About this talk

Breaking through the Data Dichotomy: Elevate Your Game from Data Operations to Revenue Operations The results are in! 500 of your B2B Sales and Marketing peers have spoken: data and data quality has never been more important. As a result, organizations must ensure high quality data across sales and marketing tech stacks. Organizations looking to establish best practices and turn data into a competitive advantage must focus on activating the data they have into their own key sales and marketing use cases. Join D&B and guest presenters from Sirius Decisions and Brainshark for a timely webinar and discussion on proven strategies you can apply to elevate your organization’s data game today. Presenters will cover: • Key findings and implications from the 7th annual B2B Sales and Marketing Data Report • How to set yourself up for success - key components for a successful data management practice that drive revenue • Real world transformations - how Brainshark evolved their Data Operations Practice into a Revenue Generating Data Operations center of excellence This webinar will offer the insights, perspectives and best practices for improving the ROI of your Sales & Marketing tech stack that you can put into place today. All registrants will receive a free copy of “The 7th Annual B2B Sales and Marketing Data Report: The Dichotomy of Data: The Key to Optimizing Your Data Quality Investment in 2020”. Meet your Speakers: Kerry Cunningham, VP and Principal Analyst of Marketing Operations, Sirius Decisions Kate O’Leary, Director of Operations, Brainshark Sean Crowley, Integrated Marketing Leader, Dun & Bradstreet
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