7th Annual B2B Sales and Marketing Data Report

Presented by

Kerry Cunningham, Sirius Decisions, Kate O'Leary, Brainshark, Sean Crowley, Dun & Bradstreet

About this talk

Breaking through the Data Dichotomy: Elevate Your Game from Data Operations to Revenue Operations The results are in! 500 of your B2B Sales and Marketing peers have spoken: data and data quality has never been more important. As a result, organizations must ensure high quality data across sales and marketing tech stacks. Organizations looking to establish best practices and turn data into a competitive advantage must focus on activating the data they have into their own key sales and marketing use cases. Join D&B and guest presenters from Sirius Decisions and Brainshark for a timely webinar and discussion on proven strategies you can apply to elevate your organization’s data game today. Presenters will cover: • Key findings and implications from the 7th annual B2B Sales and Marketing Data Report • How to set yourself up for success - key components for a successful data management practice that drive revenue • Real world transformations - how Brainshark evolved their Data Operations Practice into a Revenue Generating Data Operations center of excellence This webinar will offer the insights, perspectives and best practices for improving the ROI of your Sales & Marketing tech stack that you can put into place today. All registrants will receive a free copy of “The 7th Annual B2B Sales and Marketing Data Report: The Dichotomy of Data: The Key to Optimizing Your Data Quality Investment in 2020”. Meet your Speakers: Kerry Cunningham, VP and Principal Analyst of Marketing Operations, Sirius Decisions Kate O’Leary, Director of Operations, Brainshark Sean Crowley, Integrated Marketing Leader, Dun & Bradstreet

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Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.