ABM 2.0: Three Keys to ABM Success in the Next Normal

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Presented by

Jacob Landsman - Funding Circle US | Nicole Roth - Intel | Nipul Chokshi - Dun & Bradstreet

About this talk

Join us to learn how Funding Circle and Intel are thinking differently and using deep buyer insights to drive omni channel Account-Based engagement in their target markets. ABM is getting smarter and more data-driven than ever before. However, as marketers look to automate their Account-based programs further to improve results they continue to run into challenges related to poor data quality, disparate data silos and numerous manual tasks. Join us, to get a sneak peek on D&B’s next generation ABM platform to learn how you can: • Segment and align target audiences using intent, fit and risk • Activate omnichannel campaigns and engage with personalized buying experiences • Measure and optimize across the entire funnel and improve your ABM programs Speakers: Jacob Landsman - Head of Digital Marketing, Funding Circle US Nicole Roth - B2B Paid Media Manager, Intel US Nipul Chokshi - VP Marketing, Dun & Bradstreet
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