How a Customer Data Platform can Drive Sales Efficiency and Growth

Presented by

Barry Burns & Richard Shore Dun & Bradstreet, Barry Magee Citrix

About this talk

As the world continues to change we are seeing more importance placed on the Digital Marketplace and the ability of sales and marketing teams to adjust their growth strategies has never been more important. This is the time for Marketing and Sales Operations to be agile, particularly around Account Based Selling. Please join us for a webinar on Thursday 30th July at 10am where experts from Dun & Bradstreet will be joined by Barry Magee, Director of Business Intelligence at Citrix, providers of the leading Digital Workspace, Networking and Analytics System, to discuss how your CDP can drive Sales Efficiency and Growth.
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Dun & Bradstreet is a leading global provider of business decisioning data and analytics and has been supporting businesses for over 180 years. The Dun & Bradstreet Data Cloud offers the world’s most comprehensive business data and analytical insights to power today’s most crucial business needs - whether you're looking for information to support sales and marketing teams, compliance, procurement or finance teams and beyond. That’s why 90% of the Fortune 500, 70% of the Global 500, and companies of all sizes around the world, rely on Dun & Bradstreet to help grow and protect their businesses. Dun & Bradstreet’s mission is to deliver a global network of trust, enabling clients to transform uncertainty into confidence, risk into opportunity and potential into prosperity.