Unlock Your Account-Based Marketing Opportunities

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Presented by

Ben Coffee, B2B Demand Generation Leader, LiveRamp, Nipul Chokshi, VP Marketing, Dun & Bradstreet

About this talk

3 keys to attracting the right customers and accelerating growth with digital B2B buyers are rapidly changing how they think about and approach their buying journey. According to McKinsey, digital interactions have become twice as important post-COVID. It’s more critical than ever that companies use their dollars wisely to engage their buyers in the right channels, at the right times. That means digital. That also means opportunity. For the businesses willing to invest in smart digital engagement, the rewards can be substantial. In this webinar, Dun & Bradstreet’s VP of Marketing, Nipul Chokshi and LiveRamp’s B2B Demand Generation Leader, Ben Coffee, will offer actionable insights and strategies for how to reach the right customers through digital channels, including how to: Better serve your buyers’ preferences and maximize ROI in digital-first interactions Target accounts more likely to buy with the use of intent data and AI Drive higher engagement through always-on personalization and targeted messaging Attend live and receive a complimentary in-market prospects list to start getting even better results with your digital engagement, faster.
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Dun & Bradstreet is a leading global provider of business decisioning data and analytics and has been supporting businesses for over 180 years. The Dun & Bradstreet Data Cloud offers the world’s most comprehensive business data and analytical insights to power today’s most crucial business needs - whether you're looking for information to support sales and marketing teams, compliance, procurement or finance teams and beyond. That’s why 90% of the Fortune 500, 70% of the Global 500, and companies of all sizes around the world, rely on Dun & Bradstreet to help grow and protect their businesses. Dun & Bradstreet’s mission is to deliver a global network of trust, enabling clients to transform uncertainty into confidence, risk into opportunity and potential into prosperity.