So what? Adding value in a chaotic world

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Presented by

Julie Thomas, President and CEO  (ValueSelling Associates) | Sean Crowley (Dun & Bradstreet)

About this talk

As we begin to plan for our recovery and rebound from the current economic situation, sales executives should be considering how they will add value to their prospects and clients. ValueSelling is often confused with your value proposition. To survive in today’s competitive markets, your value proposition is important. And the skillset to understand your prospect’s specific value from you is even more critical. Julie Thomas, President and CEO of ValueSelling Associates, will discuss the three keys to accelerating your results and ignite your sales team’s growth. Julie will cover: • How to rethink your Value Proposition and arm your sales teams to uncover enough value to motivate change. • Why being different is not the same as being differentiated. • How to successfully position yourself to win the fight for capital This session will be 45 minutes in length, with the following session 'Driving Digital Transformation in 2021' starting at 12pm PDT / 3pm EDT
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