3 Winning Sales Plays for Igniting Growth

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Presented by

Peter Larkin, Chief Revenue Officer (True Influence) | Nipul Chokshi, VP Marketing (Dun & Bradstreet)

About this talk

The sales environment has drastically changed in 2020. Now, more than ever, being relevant and truly understanding your customers is critical for modern sales teams to succeed… especially as businesses adapt to changes in the market. Join us as we speak with True Influence’s Chief Revenue Officer, Peter Larkin, who will be sharing how he transformed his sales reps into consultative sellers. Building sales event triggers using AI and Data which help his sales team stay up to date with their accounts and are alerted in any changes to the business. By attending this session you’ll learn: - How AI + Data can be used to help your sellers build a 360-degree view of their target accounts - Strategies to build a strong data foundation that enables your sales team to win more - How to transform your sales team into consultative sellers – selling the right product, at the right time to the right buyer
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