How BMC Creates Revenue Success in a Digital-First World

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Presented by

Marina Schubow, Senior Director of Analytics & Automation (BMC) | Nipul Chokshi (Dun & Bradstreet)

About this talk

• What a successful program looks like from a goal, tactic and tech stack standpoint • Key challenges from a data, content, and organization standpoint • How data/insights are driving segmentation and personalization • What are the key metrics they are using to evaluate success This session will be 30 minutes in length. The next session 'How to plan your "Land & Expand" Strategy with Customer Insights' will start at 12.30pm PDT / 3.30pm EDT
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Dun & Bradstreet is a leading global provider of business decisioning data and analytics and has been supporting businesses for over 180 years. The Dun & Bradstreet Data Cloud offers the world’s most comprehensive business data and analytical insights to power today’s most crucial business needs - whether you're looking for information to support sales and marketing teams, compliance, procurement or finance teams and beyond. That’s why 90% of the Fortune 500, 70% of the Global 500, and companies of all sizes around the world, rely on Dun & Bradstreet to help grow and protect their businesses. Dun & Bradstreet’s mission is to deliver a global network of trust, enabling clients to transform uncertainty into confidence, risk into opportunity and potential into prosperity.