How to plan your "Land & Expand" Strategy with Customer Insights

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Presented by

David Nelson, Managing Director (Traction Complete) | Maggie Granger (Dun & Bradstreet)

About this talk

Understanding your customer is key to identifying where you have the potential to land and expand in the market. That is easier said than done. Join Traction Complete and Dun and Bradstreet to learn how referential data and hierarchies can help you better understand your customer, expand into current relationships, as well as access new opportunities by identifying family tree ownership opportunities. This session will be 35 minutes in length.
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Dun & Bradstreet is a leading global provider of business decisioning data and analytics and has been supporting businesses for over 180 years. The Dun & Bradstreet Data Cloud offers the world’s most comprehensive business data and analytical insights to power today’s most crucial business needs - whether you're looking for information to support sales and marketing teams, compliance, procurement or finance teams and beyond. That’s why 90% of the Fortune 500, 70% of the Global 500, and companies of all sizes around the world, rely on Dun & Bradstreet to help grow and protect their businesses. Dun & Bradstreet’s mission is to deliver a global network of trust, enabling clients to transform uncertainty into confidence, risk into opportunity and potential into prosperity.