Moving from traditional interactions to always-on ABM with digital

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Presented by

Marie-Laure Carvalho, SolarWinds

About this talk

Modern ABM is shaping towards higher digital engagement as the main approach to influence buying groups.  As buyers have now taken control of the customer journey, it is all about account-based engagement and how to leverage those interactions to grow revenue.    Join Marie-Laure Carvalho, VP, Marketing Technology,  and find out how they are accelerating digital success and increasing pipeline by using profile indicators, intent, and other behavioral signals as they cover:  • Shifting towards digital-first interactions to better serve modern-buyer preferences   • Leveraging insights and predictive AI to prioritize businesses more receptive to  your solutions  • Architecting and deploying always-on personalized buying experiences to help drive higher engagement with B2B buying groups This session will be 30 minutes in length. The next session 'Decoding Intent Data: Finding In-Marketing Buyers Within Target Accounts' will start at 12.30pm PDT / 3.30pm EDT
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