Using Intent Data to Engage Prospects and Accelerate Growth

Presented by

Simon Knight & Richard Shore, Dun & Bradstreet. Alex Wares & Barry Richards, Transmission Agency

About this talk

With the B2B buying journey becoming increasingly digital and self-serve, marketers need to reach their audiences early to stand out. For example, Forrester state 68% of buyers want to do their research alone, online; how do companies like yours spot these opportunities early? We will cover: •What intent data is – and isn’t •Where intent comes from •Getting the most from intent •Survey Research findings
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Dun & Bradstreet is a leading global provider of business decisioning data and analytics and has been supporting businesses for over 180 years. The Dun & Bradstreet Data Cloud offers the world’s most comprehensive business data and analytical insights to power today’s most crucial business needs - whether you're looking for information to support sales and marketing teams, compliance, procurement or finance teams and beyond. That’s why 90% of the Fortune 500, 70% of the Global 500, and companies of all sizes around the world, rely on Dun & Bradstreet to help grow and protect their businesses. Dun & Bradstreet’s mission is to deliver a global network of trust, enabling clients to transform uncertainty into confidence, risk into opportunity and potential into prosperity.