Name: Using Intent Data to Engage Prospects and Accelerate Growth
Start: 2021-01-28T10:00:00Z
End: 2021-01-28T10:45:56.000Z
Location: BrightTALK
Rating: 5

Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.

Beneficial ownership registers were introduced across Europe as part of the 4th Anti-Money Laundering Directive. Since then, the 5th Anti-Money Laundering Directive made it mandatory for these registers to be publicly available. However, the European Court of Justice ruled at the end of 2022 that the benefit of public access is not proven and in fact interferes with the private lives of those on the registers.
Watch this short briefing to discover the background to the ruling, the status of UBO registers since the ruling, and the impacts on transparency.

5 minute briefing: EU Court of Justice Ruling on Beneficial Ownership Registers

As part of our continued commitment to providing the best quality insights to our clients we are hosting a D&B Hoovers webinar on November 17th. Find out how the latest Hoovers updates, new data offerings, and enhanced analytics capabilities can foster growth within existing accounts and also expand reach and accelerate deal closure. 

Agenda overview:
 - Q4 updates – Discover how to get the most of the 14 million new contact email addresses, 2.5 million additional UK direct dials and new links to LinkedIn personal profiles to ensure you reach key contacts and drive growth. 
- Learn how to utilise the exciting new functionality around news and notifications to get real time information and enable relevant conversations. 
- What’s next? – An exclusive preview to the 2023 roadmap of the scheduled developments and improvements coming to D&B Hoovers. 
- A live demonstration and walk through. 
- Q&A – Your chance to ask our experts live.

Join us to learn more about how these enhancements can continue to boost your sales pipeline.

Expand your Reach and Connect with Customers and Prospects

Neil Isherwood explores the progress, changes and current statues of ultimate beneficial ownership (UBO) registers across the EU, as mandated by the 4th and 5th Anti-Money Laundering Directives

5 Minute Briefing: Progress and current status of EU UBO Registers

Neil Isherwood discusses the impact of the Economic Crime (Transparency and Enforcement) Act 2022 on beneficial ownership.

5 Minute Briefing: Impact of Economic Crime Act on beneficial ownership Part 2

Neil Isherwood details the new Economic Crime (Transparency and Enforcement) Act 2022, and the knock-on impact on Beneficial Ownership

5 Minute Briefing: What is the new Economic Crime Act 2022? Part 1

Dun & Bradstreet's James Harrison and Rochelle March discuss how ESG insights can be used by Insurers to assess and mitigate risk

Become an ESG Leader in Insurance - Insights for Assessing Risk

As the UK government looks ahead to plot a course through the post-Brexit, post-pandemic world, senior leaders are focusing on the huge opportunities around better use of data: as the National Data Strategy makes clear, the government’s existing data assets could provide the fuel to power UK PLC in an increasingly digital environment.

But to realise that potential – linking up disjointed public services, strengthening evidence-based policymaking and supporting innovation – civil servants must address some of the foundational issues around how data is gathered, managed and exchanged. Without robust data governance and clear policies on how data is deployed, government bodies will struggle both to build public and business confidence in the agenda, and to deploy data in policymaking, management and service delivery.

The solutions lie in finding ways to ‘master’ data across government – creating persistent keys to allow data to be matched and exchanged between departments, connect up services and eliminate duplication. Featuring senior data leaders from the UK civil service alongside external experts, this webinar discussed how the UK civil service can seize the opportunities lying within its rich data assets.

Master Builders: The Foundations of Good Data Management

Governments have long recognised the value of strong private sector ‘environmental, social and governance’ (ESG) standards, which can improve companies’ impacts in a range of fields – from pollution to diversity, transparency to community engagement. And commissioning from firms with good ESG track records doesn’t only ensure that public spending helps realise a range of policy goals; it also makes good sense from the buyer’s perspective.

Companies with strong standards of transparency, sustainability and ethics, for example, find it easier to attract and retain staff, increase sales and avoid negative media attention – helping to insulate their clients against the risks of weak delivery, supplier collapse or reputational damage. And with a growing number of national leaders and strategies insisting that departments track environmental and social impacts throughout their supply chains, procurement staff are under pressure to gather and verify relevant data across their supplier networks.

This task has grown easier in recent years, with the emergence of stronger metrics and better data covering ESG performance; and with the spread of technologies such as the Internet of Things and satellite imagery, the range and quality of data sources is fast improving. But how can civil service bodies access reliable, verified ESG data that allows them to compare suppliers? How should that data be deployed within procurement processes? And how can public bodies continue to monitor ESG performance throughout the life of a contract? At this Dun & Bradstreet webinar, experts from the business data and analytics firm explored the state of contemporary ESG practice, explain the options facing civil service commercial teams, and answer questions from the live audience.

A good buy: using data to identify ESG conscious government suppliers

With a backdrop of evolving regulations, increasing fines and a complex macro environment, there is an increased pressure on firms to understand a wider view of who they are doing business with. Comprehensive due diligence goes beyond the initial onboarding, into ongoing monitoring for change.

Institutions continue to struggle to balance their compliance requirements – which can be cumbersome and a huge drain on resources - against cost and efficiency pressures. 

In order to accelerate due diligence and drive efficiencies, teams must rely on technology, combined with accurate and up-to-date data. With these tools, they can mitigate risks proactively and reduce effort.

During this webinar, experts from Dun & Bradstreet will cover:
• UBO 2.0 – how to gain a more complete picture of the ownership structures of all third-parties
• Using automation and intelligent false positive matching for a 75% reduction in effort
• Moving beyond periodic reviews and achieving perpetual KYC

Increasing efficiency and improving accuracy in the due diligence process

Sales teams are under mounting pressure to identify new prospects. But despite being armed with more information than ever before, there are often gaps in buyer profile data.
What you need is a better, more efficient way to find, reach and engage your buyers in this new all-digital world.  One that doesn’t require the massive effort of shifting through mountains of data to get the quality prospects. One that helps you get right to the business of landing deals.

We are here to help with our Webinar.

We will offer actionable insights about how you can target your prospects with confidence at the right time to capture their attention and close more deals. Discover practical ways to prioritize prospecting activity so that you can be sure your team is being efficient and maximising selling time.

• Who to target (both companies and people)
• When best to contact them (need, readiness to purchase, even time of day)
• What’s most meaningful to them (to connect your offer to their need)
• Bringing it all together

How the Best Sales Teams Stay Ahead - Better B2B Prospecting Starts Here

With a backdrop of evolving regulations, increasing fines and a complex macro environment, there is an increased pressure on firms to understand who they are doing business with. Organisations must carry out comprehensive due diligence on customers and suppliers in order to remain compliant, prevent unnecessary fines and avoid reputational damage.

However, it can be difficult to introduce a ‘Know Your Customer’ (KYC) or ‘Know Your Supplier' due diligence process that balances compliance requirements against cost and efficiency pressures. 

Using technology, combined with accurate and up-to-date data, is key to creating a streamlined and efficient KYC/KYS process - one that is easy to follow, protects the organisation and allows resources to focus additional effort on the third-parties that pose a higher risk.

During this webinar, experts from Dun & Bradstreet will cover:
• Key elements of a good KYC/ KYS due diligence process
• Potential barriers to a successful implementation
• Where to find the tools to help implement an efficient due dilligence process

Setting up an efficient due diligence process

Under Know-Your-Customer (KYC) regulatory requirements, banks and other financial institutions are expected to periodically review and refresh relevant information they hold on their customers beyond the initial Customer Due Diligence (CDD) carried out within the initial onboarding phase. 

However, periodic reviews are cumbersome and allow for windows of change, where criminal activity can stay under the radar for long periods of time. Organisations may be regularly screening the wrong individuals against sanction or PEP lists if they have missed updates to their directors or beneficial owners. Even continuous CDD and KYC remediation – whereby organisations frequently update customer data and profiles – can be inaccurate, is a huge drain on resources and not a good experience for the customer.

Now is the time to improve efficiency in the CDD and KYC process, and start using real-time data and alerts to monitor change in firmographics, directors, beneficial owners and transactions.

During this webinar we will cover:

• Why perpetual KYC is a game changer and what firms might be missing with periodic reviews 
• How to move to perpetual KYC 
• The important role data and technology play in CDD and perpetual KYC

The secret to turning continuous KYC into perpetual KYC

If your data isn’t connected the chances are that customers are suffering fragmented experiences across channels, business lines and geographies.  Today, a 360º view of your customer is critical to driving an enhanced customer experience and accelerated growth.  Join the Experts from Dun & Bradstreet,  Quantexa and Deloitte Digital on what’s driving industries in this direction and how new technology and approaches are unlocking value from customer data.  
You’ll learn:
• What  challenges companies face in creating a 360º view
• How to embed 3rd party data in decision making across your organization
• How organizations are unlocking value with this type of approach:
          > Enterprise Customer 360º 
          > Network-based prospecting
          > Cross-sell and up-sell

Using new technology and data to create an enriched 360º customer view

Today’s dynamic, increasingly disruptive and competitive market environment has created huge challenges for businesses.  The need to deliver an optimal experience for prospects, customers and suppliers is an imperative for businesses to thrive. Having the right tech in place is important; mastering, enriching and harnessing the power of your data across the tech stack is critical.  

Business data changes constantly and quickly. It’s challenging to keep on top of when businesses merge, titles change, and locations move or close.  D&B Direct for Informatica MDM connector lets you quickly take advantage of Dun & Bradstreet data within your Informatica instance by delivering the structure, connectability, coverage and quality of data you need to create and maintain a reliable and consistent experience.  

Join experts from Dun & Bradstreet and Informatica on Wednesday 27th April.   You will learn how to quickly achieve a common, trusted and enriched view of your business relationships across enterprise workflows enabling better decision-making while decreasing the time-to-value of your MDM investment.

Optimize Informatica MDM with Data Enrichment; what, why and how

As part of our continued commitment to providing the best quality insights to our clients we are hosting a D&B Hoovers webinar on March 31st where our experts will discuss:  
• The value D&B Hoovers can bring to your business – are you using the solution to its full potential to speak to the right audience with the right message at the right time? Find out more about using Bombora Intent Data within D&B Hoovers and the value it can bring.
• What’s new for 2022 – the innovative new enhancements to further enhance D&B Hoovers.
• How to – List importing for Customer & Prospects to drive value and Risk Pre Screen. We demonstrate how to use these important features.
• Q&A – ask our experts.

D&B Hoovers Webinar Series: Maximise the Value of D&B Hoovers to Drive Growth

As well as a practical demonstration of new enhancements, Smart Search, D&B Risk Pre-Screen, we will have a live Q&A session on D&B Hoovers.

D&B Hoovers Webinar Series: New Enhancements to Drive Growth

Evolution of Customer Due Diligence: How to practically apply new technology innovations to the CDD process.

Perpetual KYC in the Customer Due Diligence Process

The events of the previous year forced many businesses to make fast and dramatic changes to the way they operate. In the space of a few weeks, businesses had to create new strategies and plans that would enable them to maintain their fundamental stability throughout the upheaval. 

Strenuous responsibility for these initiatives fell — and continues to fall today — on CFOs and finance teams. As the guardians of the financial health of the business, finance leaders have had to leverage the lessons of the pandemic and address many newly revealed shortcomings in business operations.

To attempt to understand how finance leaders are approaching these challenges, we conducted a survey of more than 1,200 CFOs and other finance professionals. We asked them about their current challenges and their plans for improving their finance operations in 2021, and about how those plans may have needed to change in response to the shifting economic climate.

Join Dun & Bradstreet and UK Finance Leaders to deep dive into these results, debate the economic outlook for this year and discover best practices for overcoming market disruption and instability.

Agenda:
- Explore the economic outlook for the UK in 2021
- Deep dive into Dun & Bradstreet's recently launched CFO survey named "The Dynamic Finance Organisation"
- Panel discussion: best practices for overcoming market instability

Confirmed speakers:
- Adriaan Kom, Chief Commercial Officer, Visma | Onguard
- Sue Chapple, Chief Executive, CICM
- Ian Defty, Partner, Begbies Traynor Group
- Markus Kuger, Chief Economist, Dun & Bradstreet
- [Host] Mark Preston, Senior Consultant and Subject Matter Expert, Finance Solutions & External Affairs UKI, Dun & Bradstreet

Dynamic Finance Organisations: Data & Analytics to Help Understand Risk Exposure

With the B2B buying journey becoming increasingly digital and self-serve, marketers need to reach their audiences early to stand out. For example, Forrester state 68% of buyers want to do their research alone, online; how do companies like yours spot these opportunities early? 
We will cover:
•What intent data is – and isn’t
•Where intent comes from
•Getting the most from intent
•Survey Research findings

Using Intent Data to Engage Prospects and Accelerate Growth

Digital Marketing

Data Analytics

Data Quality

Database Management

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

Increasing expectations for good governance, effective risk management and complex demands for corporate compliance are presenting a growing challenge for organizations of all sizes. Join industry thought leaders as they provide you with practical advice on how to implement successful risk and compliance management strategies across your organization. Browse risk management resources in the form of interactive webinars and videos and ask questions of expert GRC professionals.

IT Governance, Risk and Compliance

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Internal audit and compliance professionals are facing increasingly stringent regulatory requirements when it comes to compliance reporting and internal control procedures. Join the audit and compliance community to learn best practices from thought leaders on topics such as regulatory compliance, internal audit checklists and audit program strategies.

Audit and Compliance

Get powerful finance insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

Finance

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

Get powerful procurement and sourcing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which strategies are proving to be the most effective for managing vendors, improving performance and reducing cost.

Procurement and Sourcing

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Using Intent Data to Engage Prospects and Accelerate Growth

Presented by

About this talk

More from this channel