Name: Using Intent Data to Engage Prospects and Accelerate Growth
Start: 2021-01-28T10:00:00Z
End: 2021-01-28T10:45:56.000Z
Location: BrightTALK

Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.

With a backdrop of evolving regulations, increasing fines and a complex macro environment, there is an increased pressure on firms to understand a wider view of who they are doing business with. Comprehensive customer due diligence goes beyond the initial onboarding, into ongoing monitoring for change.

Regulated institutions continue to struggle to balance their compliance requirements – which can be cumbersome and a huge drain on resources - against cost and efficiency pressures. 

In order to accelerate due diligence and drive efficiencies, compliance professionals must rely on technology, combined with accurate and up-to-date data. With these tools, they can mitigate risks proactively and reduce effort.

During this webinar, experts from Dun & Bradstreet will cover:
• UBO 2.0 – how to gain a more complete picture of the ownership structures all third-parties
• Using automation and intelligent false positive matching for a 75% reduction in effort
• Moving beyond periodic reviews and achieving perpetual KYC

The secret to increasing efficiency and improving accuracy in the KYC process

Sales teams are under mounting pressure to identify new prospects. But despite being armed with more information than ever before, there are often gaps in buyer profile data.
What you need is a better, more efficient way to find, reach and engage your buyers in this new all-digital world.  One that doesn’t require the massive effort of shifting through mountains of data to get the quality prospects. One that helps you get right to the business of landing deals.

We are here to help with our Webinar.

We will offer actionable insights about how you can target your prospects with confidence at the right time to capture their attention and close more deals. Discover practical ways to prioritize prospecting activity so that you can be sure your team is being efficient and maximising selling time.

• Who to target (both companies and people)
• When best to contact them (need, readiness to purchase, even time of day)
• What’s most meaningful to them (to connect your offer to their need)
• Bringing it all together

How the Best Sales Teams Stay Ahead - Better B2B Prospecting Starts Here

With a backdrop of evolving regulations, increasing fines and a complex macro environment, there is an increased pressure on firms to understand who they are doing business with. Organisations must carry out comprehensive due diligence in order to remain compliant, prevent unnecessary fines and avoid reputational damage.

However, it can be difficult to introduce a ‘Know Your Customer’ (KYC) or ‘Customer Due Diligence’ (CDD) process that balances compliance requirements against cost and efficiency pressures. 

Using technology, combined with accurate and up-to-date data, is key to creating a streamlined and efficient KYC/KYS process - one that is easy to follow, protects the organisation and allows resources to focus additional effort on the third-parties that pose a higher risk.

During this webinar, experts from Dun & Bradstreet will cover:
• Key elements of a good KYC/ CDD process
• Potential barriers to a successful implementation
• Where to find the tools to help implement an efficient KYC/CDD process

Setting up an efficient CDD process

Under Know-Your-Customer (KYC) regulatory requirements, banks and other financial institutions are expected to periodically review and refresh relevant information they hold on their customers beyond the initial Customer Due Diligence (CDD) carried out within the initial onboarding phase. 

However, periodic reviews are cumbersome and allow for windows of change, where criminal activity can stay under the radar for long periods of time. Organisations may be regularly screening the wrong individuals against sanction or PEP lists if they have missed updates to their directors or beneficial owners. Even continuous CDD and KYC remediation – whereby organisations frequently update customer data and profiles – can be inaccurate, is a huge drain on resources and not a good experience for the customer.

Now is the time to improve efficiency in the CDD and KYC process, and start using real-time data and alerts to monitor change in firmographics, directors, beneficial owners and transactions.

During this webinar we will cover:

• Why perpetual KYC is a game changer and what firms might be missing with periodic reviews 
• How to move to perpetual KYC 
• The important role data and technology play in CDD and perpetual KYC

The secret to turning continuous KYC into perpetual KYC

If your data isn’t connected the chances are that customers are suffering fragmented experiences across channels, business lines and geographies.  Today, a 360ºview of your customer is critical to driving an enhanced customer experience and accelerated growth.  Hear from this panel of experts – Dun & Bradstreet, Salesforce, Deloitte and Quantexa – on what’s driving the banking industry in this direction and what benefits can be achieved.  
You’ll learn:
• What  challenges banks face in creating a 360º view
• How banks operationalize 3rd party data and what that looks like practically
• How banks are driving value with this type of approach:
          > Managing corporate hierarchies
          > Network-based prospecting
          > Supply chains and counterparty enrichment

How banks use new technology and data to create an enriched 360º customer view

Today’s dynamic, increasingly disruptive and competitive market environment has created huge challenges for businesses.  The need to deliver an optimal experience for prospects, customers and suppliers is an imperative for businesses to thrive. Having the right tech in place is important; mastering, enriching and harnessing the power of your data across the tech stack is critical.  

Business data changes constantly and quickly. It’s challenging to keep on top of when businesses merge, titles change, and locations move or close.  D&B Direct for Informatica MDM connector lets you quickly take advantage of Dun & Bradstreet data within your Informatica instance by delivering the structure, connectability, coverage and quality of data you need to create and maintain a reliable and consistent experience.  

Join experts from Dun & Bradstreet and Informatica on Wednesday 27th April.   You will learn how to quickly achieve a common, trusted and enriched view of your business relationships across enterprise workflows enabling better decision-making while decreasing the time-to-value of your MDM investment.

Optimize Informatica MDM with Data Enrichment; what, why and how

As part of our continued commitment to providing the best quality insights to our clients we are hosting a D&B Hoovers webinar on March 31st where our experts will discuss:  
• The value D&B Hoovers can bring to your business – are you using the solution to its full potential to speak to the right audience with the right message at the right time? Find out more about using Bombora Intent Data within D&B Hoovers and the value it can bring.
• What’s new for 2022 – the innovative new enhancements to further enhance D&B Hoovers.
• How to – List importing for Customer & Prospects to drive value and Risk Pre Screen. We demonstrate how to use these important features.
• Q&A – ask our experts.

D&B Hoovers Webinar Series: Maximise the Value of D&B Hoovers to Drive Growth

As well as a practical demonstration of new enhancements, Smart Search, D&B Risk Pre-Screen, we will have a live Q&A session on D&B Hoovers.

D&B Hoovers Webinar Series: New Enhancements to Drive Growth

Evolution of Customer Due Diligence: How to practically apply new technology innovations to the CDD process.

Perpetual KYC in the Customer Due Diligence Process

The events of the previous year forced many businesses to make fast and dramatic changes to the way they operate. In the space of a few weeks, businesses had to create new strategies and plans that would enable them to maintain their fundamental stability throughout the upheaval. 

Strenuous responsibility for these initiatives fell — and continues to fall today — on CFOs and finance teams. As the guardians of the financial health of the business, finance leaders have had to leverage the lessons of the pandemic and address many newly revealed shortcomings in business operations.

To attempt to understand how finance leaders are approaching these challenges, we conducted a survey of more than 1,200 CFOs and other finance professionals. We asked them about their current challenges and their plans for improving their finance operations in 2021, and about how those plans may have needed to change in response to the shifting economic climate.

Join Dun & Bradstreet and UK Finance Leaders to deep dive into these results, debate the economic outlook for this year and discover best practices for overcoming market disruption and instability.

Agenda:
- Explore the economic outlook for the UK in 2021
- Deep dive into Dun & Bradstreet's recently launched CFO survey named "The Dynamic Finance Organisation"
- Panel discussion: best practices for overcoming market instability

Confirmed speakers:
- Adriaan Kom, Chief Commercial Officer, Visma | Onguard
- Sue Chapple, Chief Executive, CICM
- Ian Defty, Partner, Begbies Traynor Group
- Markus Kuger, Chief Economist, Dun & Bradstreet
- [Host] Mark Preston, Senior Consultant and Subject Matter Expert, Finance Solutions & External Affairs UKI, Dun & Bradstreet

Dynamic Finance Organisations: Data & Analytics to Help Understand Risk Exposure

Join Dun & Bradstreet and Salesforce to discuss how enriching your Salesforce accounts with foundational data can lead to better customer journeys that drives loyalty, opportunity and efficiency. We will share practical examples of how data can be reconciled enabling your business to:

•	Create a 360 Degree view of the Customer across every touchpoint - connect disparate data sources across the enterprise and create a foundational reference.
•	Power Enterprise Workflows – access consistent, harmonized data and insights.
•	Improve Decision Making to drive Action– how to execute data driven decisions based on a common and trusted view of business relationships and insights.
•	Accelerate time to value of technology investments – unify your CRM and MarTech stack.
•	Art of the Possible – practical advice and case studies.

Power of Data – How to Accelerate Growth and Drive Digital Transformation

Make the Right Adjustments for Sales Success 

We’re well into 2021, and those New Year, New You type of predictions are so January. You need concrete tips for how to quickly pivot your sales strategies and tactics, regardless of the time of year. 

Don’t slow down. Speed up. Revenue growth is the name of the game, and these are the fast adjustments that can help.  

Join Dun & Bradstreet & guest speaker Forrester for Smart Adjustments Every B2B Sales Leader Should Make on March 30 at 1PM EST | 10AM PST.  

Learn about: 
- The 3 top adjustments you can make any time of year to speed up your sales 
- Solutions available to accelerate your prospecting and help you close more deals 

Plus, a Q&A! 

Attend live and get: 
A complimentary report that helps show which companies are in the market for what you’re selling early in their buying journeys.   

Free Plugin – upon install of D&B Email IQ you will receive Dun & Bradstreet Data directly inside your email workflow while receiving up to 50 free leads per month.

Smart Adjustments Every B2B Sales Leader Should Make

Join our expert consultants from the Dun & Bradstreet Data Advisory Services team as they share their top tips learned from real-world experience: Working day-to-day helping leading companies around the world implement master data initiatives from the ground up. 

Learn firsthand  best practices on overcoming the five major hurdles data management professionals experience when they begin a master data project. 

Highlights:
•	What are the right business objectives to focus on in a master data project?
•	What exactly is “perfect data”? 
•	How to prioritize the right tactics to show incremental success and keep your project on track 
•	Best practices for data governance

At the end of the presentation there will also be an opportunity for Q&A.

We hope you can join us!

Speakers: 
George C. L'Heureux, Jr., joined Dun & Bradstreet in 2020 to continue a career of more than twenty years helping companies explore, refine, define, and leverage data. He has extensive experience consulting with some of the world's most recognizable brands to deliver meaningful progress in their data management efforts. A self-described "Data Geek who can Talk", George's decade-plus on the air in commercial radio has helped to shape his clear, concise, even fun communication style that helps to engage and inspire clients toward action and success.

Cecilia Petit, Ph.D., consults with dozens of companies in a range of verticals, helping them leverage Dun & Bradstreet data and analytics to power their business goals. Her interest in problem-solving through analysis and modeling is what brought her to the world of business data and D&B in particular. Through direct engagements with her clients, she has witnessed time and time again the central role of Master Data in enabling the use cases that drive measurable business success.

5 Hurdles to Overcome on your Master Data Journey

Digital Marketers have feasted on the trail of crumbs left by third-party cookies for almost as long as the internet has been a commodity. But what happens when the cookie jar is empty? Marketers who aren’t prepared for the coming loss of third-party cookies may end up starving. But those who are ready for the change could end up with rich opportunities to build trust and engage their buyers with more relevance. 

Join Nipul Chokshi, VP Marketing at Dun & Bradstreet and Travis Clinger, SVP of Addressability and Ecosystem at LiveRamp to hear: 

- Which uses of digital identity will be affected by the loss of third-party cookies and what that can mean for your marketing strategy 
- What actions you can take now to prepare for the cookieless world and why you might already have started 
- A real-world example including lessons learned and what you can do next

How B2B Marketers Can Prepare for the Coming Cookieless World

Make 2021 Your Strongest Sales Year Yet 

In 2021, successful sales teams will be the ones who reach the right buyers early in their buying journeys – and get there before their competitors. That takes smart sales strategies, current knowledge of industry trends and best practices, as well as the right tools and tech to support your team and your prospecting. 

In this webinar from Dun & Bradstreet, you can get actionable tips and tricks to help make 2021 a strong year for your sales organization.  

Register now and attend live to get a complimentary report (https://www.dnb.com/marketing/media/buyer-intent-reach-report.html) that helps show which companies are in the market for what you’re selling early in their buying journeys.  

Join us to learn about: 
Three best practices for 2021 sales success 
- Re-diagnose, revisit, and reset so that you stay nimble in today’s accelerating sales environment 
- Be on-point, timely, and persistent to reach your buyers 
- Stay on top of the news, trigger events, and digital signals that will keep you informed about your key accounts – and help you stand out 

The right tools and tech to help drive your sales organization’s efficiency and growth 
- Prospecting smarter 
- Increased data coverage 
- New capabilities for sales users 
- Driving productivity and efficiency 
- Increased automation 
- New capabilities for admins 

Make 2021 your year. Register now.

Kicking off 2021 Strong with the Right Sales Tools​

During this webinar, senior leaders in credit risk will analyse the economic forecast for 2021 in the UK, how the post-pandemic world will impact risk exposure for SMEs and how CCDS is planning on supporting lenders. We will also discuss what tools are available in the market to provide a full risk lending picture.

Agenda:
- Keynote | UK Economic Outlook: the Economic Impact of Covid-19 in 2021
- Keynote | The Bounce Back Loan Phenomenon
- Panel | Understanding SME Customers’ Exposure

Speakers pipeline: 
- Nic Beishon, Chair of the CCDS Data Group
- Mike Conroy, Director - Commercial Finance at UK Finance
- Tim Vine, Head of Credit Intelligence at Dun & Bradstreet
- Markus Kuger, Chief Economist at Dun & Bradstreet
- Mark Preston, Senior Consultant and Subject Matter Expert, Trade Credit Risk & External Affairs UKI at Dun & Bradstreet (host)
- Others TBC

Powering SME Lending Decisions in 2021 – CCDS, Analytics and Insights

Boost collaboration so cases are easier to close    

See how D&B Investigate helps agents research, analyze, and connect on companies of interest

Today’s investigators often face limited resources, multiple demands, and competing priorities. Communications can be challenging due to different policies and tools, complicating intra-agency and interagency collaboration. Together, these conditions may cause delays in closing cases. 
That’s why Dun & Bradstreet created D&B Investigate™, a purpose-built platform to help analysts, auditors, and agents collaborate, so you can more easily and quickly share business due diligence. And now you can view D&B Investigate in action, during a special solution overview from Dun & Bradstreet’s Government Solutions team. Features you’ll see include:
•	Business search and list building via the comprehensive Dun & Bradstreet Data Cloud
•	Business detail views with firmographic, SIC codes, and more 
•	Briefcases to help you securely hold and share company intel  
•	Linkage analysis to evaluate connections between firms and stakeholders
•	Portal administration to easily manage user access and activity 
Register today for an up-close look at D&B Investigate and an interactive Q&A with the government and product experts who brought it to life!

D&B Investigate™: Unleash Data and Collaboration

With the B2B buying journey becoming increasingly digital and self-serve, marketers need to reach their audiences early to stand out. For example, Forrester state 68% of buyers want to do their research alone, online; how do companies like yours spot these opportunities early? 
We will cover:
•What intent data is – and isn’t
•Where intent comes from
•Getting the most from intent
•Survey Research findings

Using Intent Data to Engage Prospects and Accelerate Growth

Digital Marketing

Data Analytics

Data Quality

Database Management

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

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IT Security

Increasing expectations for good governance, effective risk management and complex demands for corporate compliance are presenting a growing challenge for organizations of all sizes. Join industry thought leaders as they provide you with practical advice on how to implement successful risk and compliance management strategies across your organization. Browse risk management resources in the form of interactive webinars and videos and ask questions of expert GRC professionals.

IT Governance, Risk and Compliance

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Internal audit and compliance professionals are facing increasingly stringent regulatory requirements when it comes to compliance reporting and internal control procedures. Join the audit and compliance community to learn best practices from thought leaders on topics such as regulatory compliance, internal audit checklists and audit program strategies.

Audit and Compliance

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Finance

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

Get powerful finance insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Get powerful procurement and sourcing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which strategies are proving to be the most effective for managing vendors, improving performance and reducing cost.

Procurement and Sourcing

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Using Intent Data to Engage Prospects and Accelerate Growth

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