Using Intent Data to Engage Prospects and Accelerate Growth

Presented by

Simon Knight & Richard Shore, Dun & Bradstreet. Alex Wares & Barry Richards, Transmission Agency

About this talk

With the B2B buying journey becoming increasingly digital and self-serve, marketers need to reach their audiences early to stand out. For example, Forrester state 68% of buyers want to do their research alone, online; how do companies like yours spot these opportunities early? We will cover: •What intent data is – and isn’t •Where intent comes from •Getting the most from intent •Survey Research findings

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Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.