How B2B Marketers Can Prepare for the Coming Cookieless World

Presented by

Travis Clinger, SVP of Addressability and Ecosystem at LiveRamp, Nipul Chokshi, VP Marketing at Dun & Bradstreet

About this talk

Digital Marketers have feasted on the trail of crumbs left by third-party cookies for almost as long as the internet has been a commodity. But what happens when the cookie jar is empty? Marketers who aren’t prepared for the coming loss of third-party cookies may end up starving. But those who are ready for the change could end up with rich opportunities to build trust and engage their buyers with more relevance. Join Nipul Chokshi, VP Marketing at Dun & Bradstreet and Travis Clinger, SVP of Addressability and Ecosystem at LiveRamp to hear: - Which uses of digital identity will be affected by the loss of third-party cookies and what that can mean for your marketing strategy - What actions you can take now to prepare for the cookieless world and why you might already have started - A real-world example including lessons learned and what you can do next

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Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.