5 Hurdles to Overcome on your Master Data Journey

Presented by

George C. L'Heureux and Cecilia Petit, Principal Consultant - Data Strategy, Dun & Bradstreet

About this talk

Join our expert consultants from the Dun & Bradstreet Data Advisory Services team as they share their top tips learned from real-world experience: Working day-to-day helping leading companies around the world implement master data initiatives from the ground up. Learn firsthand best practices on overcoming the five major hurdles data management professionals experience when they begin a master data project. Highlights: • What are the right business objectives to focus on in a master data project? • What exactly is “perfect data”? • How to prioritize the right tactics to show incremental success and keep your project on track • Best practices for data governance At the end of the presentation there will also be an opportunity for Q&A. We hope you can join us! Speakers: George C. L'Heureux, Jr., joined Dun & Bradstreet in 2020 to continue a career of more than twenty years helping companies explore, refine, define, and leverage data. He has extensive experience consulting with some of the world's most recognizable brands to deliver meaningful progress in their data management efforts. A self-described "Data Geek who can Talk", George's decade-plus on the air in commercial radio has helped to shape his clear, concise, even fun communication style that helps to engage and inspire clients toward action and success. Cecilia Petit, Ph.D., consults with dozens of companies in a range of verticals, helping them leverage Dun & Bradstreet data and analytics to power their business goals. Her interest in problem-solving through analysis and modeling is what brought her to the world of business data and D&B in particular. Through direct engagements with her clients, she has witnessed time and time again the central role of Master Data in enabling the use cases that drive measurable business success.

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