Power of Data – How to Accelerate Growth and Drive Digital Transformation

Presented by

Nick Umney, Digital Transformation Advisor, Salesforce Richard Shore, Solution Sales Leader, Dun & Bradstreet

About this talk

Join Dun & Bradstreet and Salesforce to discuss how enriching your Salesforce accounts with foundational data can lead to better customer journeys that drives loyalty, opportunity and efficiency. We will share practical examples of how data can be reconciled enabling your business to: • Create a 360 Degree view of the Customer across every touchpoint - connect disparate data sources across the enterprise and create a foundational reference. • Power Enterprise Workflows – access consistent, harmonized data and insights. • Improve Decision Making to drive Action– how to execute data driven decisions based on a common and trusted view of business relationships and insights. • Accelerate time to value of technology investments – unify your CRM and MarTech stack. • Art of the Possible – practical advice and case studies.

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Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.