Power of Data – How to Accelerate Growth and Drive Digital Transformation

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Presented by

Nick Umney, Digital Transformation Advisor, Salesforce Richard Shore, Solution Sales Leader, Dun & Bradstreet

About this talk

Join Dun & Bradstreet and Salesforce to discuss how enriching your Salesforce accounts with foundational data can lead to better customer journeys that drives loyalty, opportunity and efficiency. We will share practical examples of how data can be reconciled enabling your business to: • Create a 360 Degree view of the Customer across every touchpoint - connect disparate data sources across the enterprise and create a foundational reference. • Power Enterprise Workflows – access consistent, harmonized data and insights. • Improve Decision Making to drive Action– how to execute data driven decisions based on a common and trusted view of business relationships and insights. • Accelerate time to value of technology investments – unify your CRM and MarTech stack. • Art of the Possible – practical advice and case studies.
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Dun & Bradstreet is a leading global provider of business decisioning data and analytics and has been supporting businesses for over 180 years. The Dun & Bradstreet Data Cloud offers the world’s most comprehensive business data and analytical insights to power today’s most crucial business needs - whether you're looking for information to support sales and marketing teams, compliance, procurement or finance teams and beyond. That’s why 90% of the Fortune 500, 70% of the Global 500, and companies of all sizes around the world, rely on Dun & Bradstreet to help grow and protect their businesses. Dun & Bradstreet’s mission is to deliver a global network of trust, enabling clients to transform uncertainty into confidence, risk into opportunity and potential into prosperity.