Optimize Informatica MDM with Data Enrichment; what, why and how

Presented by

Mike Hudgell, Informatica MDM Lead. Barry Marks, D&B Master Data Consultant. Rob Caplan, Globalsoft COO.

About this talk

Today’s dynamic, increasingly disruptive and competitive market environment has created huge challenges for businesses. The need to deliver an optimal experience for prospects, customers and suppliers is an imperative for businesses to thrive. Having the right tech in place is important; mastering, enriching and harnessing the power of your data across the tech stack is critical. Business data changes constantly and quickly. It’s challenging to keep on top of when businesses merge, titles change, and locations move or close. D&B Direct for Informatica MDM connector lets you quickly take advantage of Dun & Bradstreet data within your Informatica instance by delivering the structure, connectability, coverage and quality of data you need to create and maintain a reliable and consistent experience. Join experts from Dun & Bradstreet and Informatica on Wednesday 27th April. You will learn how to quickly achieve a common, trusted and enriched view of your business relationships across enterprise workflows enabling better decision-making while decreasing the time-to-value of your MDM investment.

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Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.