Using new technology and data to create an enriched 360º customer view

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Presented by

Dean Murphy, Dun & Bradstreet | Chris Sanders, Quantexa | Richard Love, Deloitte Digital

About this talk

If your data isn’t connected the chances are that customers are suffering fragmented experiences across channels, business lines and geographies. Today, a 360º view of your customer is critical to driving an enhanced customer experience and accelerated growth. Join the Experts from Dun & Bradstreet, Quantexa and Deloitte Digital on what’s driving industries in this direction and how new technology and approaches are unlocking value from customer data. You’ll learn: • What challenges companies face in creating a 360º view • How to embed 3rd party data in decision making across your organization • How organizations are unlocking value with this type of approach: > Enterprise Customer 360º > Network-based prospecting > Cross-sell and up-sell
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