Using new technology and data to create an enriched 360º customer view

Presented by

Dean Murphy, Dun & Bradstreet | Chris Sanders, Quantexa | Richard Love, Deloitte Digital

About this talk

If your data isn’t connected the chances are that customers are suffering fragmented experiences across channels, business lines and geographies. Today, a 360º view of your customer is critical to driving an enhanced customer experience and accelerated growth. Join the Experts from Dun & Bradstreet, Quantexa and Deloitte Digital on what’s driving industries in this direction and how new technology and approaches are unlocking value from customer data. You’ll learn: • What challenges companies face in creating a 360º view • How to embed 3rd party data in decision making across your organization • How organizations are unlocking value with this type of approach: > Enterprise Customer 360º > Network-based prospecting > Cross-sell and up-sell

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Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.