How to use data to accelerate sales growth and build resilience

Presented by

Thomas Mavroudis & Stefan-Dominik Ibel - Dun & Bradstreet

About this talk

Despite economic uncertainty, B2B sales and marketing teams are expected to drive growth and build a resilient sales pipeline. In this practical webinar you will learn what sets the most successful sales teams apart from the rest – and most importantly, what role the right data plays. If you want to supercharge your sales and marketing activities in 2023, don’t miss this webinar on 15th June at 10:30 CET( 09.30 BST) where our experts will give you insights into: •How sales and marketing teams should navigate in uncertain economic environments •How to use a data-driven approach to identify potential customers and address them at the right time •How to reduce the sales cycle significantly by only approaching the relevant decision makers •How considering credit and compliance risk helps to build a robust sales pipeline •How to boost sales efficiency by having integrated CRM processes Your hosts Thomas Mavroudis Head of Go-To-Market Central Europe, Sales and Marketing Portfolio, Dun & Bradstreet Thomas Mavroudis has held various positions at Dun & Bradstreet since 2006. After working in credit and risk management consulting, he took on various managerial positions in consulting and product management. Today, as Head of Go-To-Market Central Europe, he is responsible for the Sales and Marketing portfolio. Stefan-Dominik Ibel Senior Business Consultant, Dun & Bradstreet Stefan is part of the Central European Dun & Bradstreet Consulting team, who specialises in the automation and digitalisation of master data management and lead generation processes. He is passionate about helping companies improve their data quality, and works closely with clients to streamline internal processes to improve efficiency, reduce costs, and identify growth opportunities on a global scale.
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Dun & Bradstreet is a leading global provider of business decisioning data and analytics and has been supporting businesses for over 180 years. The Dun & Bradstreet Data Cloud offers the world’s most comprehensive business data and analytical insights to power today’s most crucial business needs - whether you're looking for information to support sales and marketing teams, compliance, procurement or finance teams and beyond. That’s why 90% of the Fortune 500, 70% of the Global 500, and companies of all sizes around the world, rely on Dun & Bradstreet to help grow and protect their businesses. Dun & Bradstreet’s mission is to deliver a global network of trust, enabling clients to transform uncertainty into confidence, risk into opportunity and potential into prosperity.