How to design the perfect interactive retail experience

Presented by

Tom Banks (Design Week), Mary Wallace (Senior Managing Consultant - IBM), Kent Deverall (Fluid)

About this talk

Fashion retailers are using digital technologies to create new shopping experiences. "Retail theatre” – creating exciting experiences in physical stores – has become a standard expectation for shoppers. These customers are integrating information and behaviours from a variety of new tools such as cognitive services as well as Snapchat, WhatsApp and Boomerang into their shopping experience. This is why a 21st century retailer cannot just be a merchandiser; they must be an orchestrator for each shopper, by helping to design the right experience at the right time and in the right place. This encourages customers to not just purchase but to return and keep purchasing. In this Design Week webinar - in partnership with IBM - we will look at how we: Harvest the right data at the right time in order to serve these continually connected shoppers Design a contextually appropriate shopping environment which continually accompanies the customer Understand not just the customer profile, but the triggers for their behaviour in real time Anticipate and serve these needs with each customer interaction

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