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The Essentials of Account Based Marketing (ABM)

If earning targeted new business and retaining higher numbers is your game, then play to win with account-based marketing (ABM). watch Marketo experts discuss the Essentials of Account-Based Marketing and walk you through the strategy that scores by focusing on high-yield accounts.
Recorded Jul 28 2016 49 mins
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Presented by
Melanie Gipp and Cathal Moran
Presentation preview: The Essentials of Account Based Marketing (ABM)

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  • The Essentials of Account Based Marketing (ABM) Recorded: Jul 28 2016 49 mins
    Melanie Gipp and Cathal Moran
    If earning targeted new business and retaining higher numbers is your game, then play to win with account-based marketing (ABM). watch Marketo experts discuss the Essentials of Account-Based Marketing and walk you through the strategy that scores by focusing on high-yield accounts.
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For marketers, by marketers
Marketo has grown into a leader in marketing automation, but at our core we are a company for marketers, by marketers. We wake up every morning thinking about how we can make life better for our fellow marketers. This passion has evolved into a vibrant community we call the Marketing Nation®–the marketers who are invested in our solution, and are the customers and partners who inspire us every single day

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  • Presented by: Melanie Gipp and Cathal Moran
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